{"id":3,"date":"2026-06-24T20:14:00","date_gmt":"2026-06-24T18:14:00","guid":{"rendered":"https:\/\/dev.adfr.it\/happyssimo\/?page_id=3"},"modified":"2026-08-07T12:38:01","modified_gmt":"2026-08-07T10:38:01","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.happyssimosorrento.it\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"
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HILTON GLOBAL PRIVACY POLICY<\/h1>\n
Audit Notice.<\/strong>\u00a0The main text is the original Hilton text. The yellow sections contain specific references to Hilton and require verification and legal\/factual adaptation before publication on happyssimosorrento.it. Even the unhighlighted descriptions of the treatments must be compared with Happyssimo\u2019s actual activities. No automatic replacements were made.<\/div>\n

Last updated: May 4, 2026<\/p>\n

1. Introduction<\/h2>\n

2. Personal Information We Collect<\/h2>\n

3. Online and Mobile Information We Collect<\/h2>\n

4. User Rights and Choices<\/h2>\n

5. Choices Regarding Marketing Communications<\/h2>\n

6. How We Protect Personal Information<\/h2>\n

7. How We Disclose Personal Information<\/h2>\n

8. International Transfers<\/h2>\n

9. Data Retention Periods<\/h2>\n

10. Contact Information for Questions or Concerns<\/h2>\n

11. Changes to the Privacy Policy<\/h2>\n

Appendix A \u2013 Additional Provisions Applicable to Residents of Certain Countries and U.S. States<\/h3>\n

Appendix A-1 \u2013 California Residents<\/h3>\n

Appendix A-2 \u2013 Nevada Residents<\/h3>\n

Appendix A-3 \u2013 Residents of France<\/h3>\n

Appendix A-4 \u2013 Hong Kong Residents<\/h3>\n

Appendix A-5 \u2013 Residents of Turkey<\/h3>\n

Appendix A-6 \u2013 Residents of China<\/h3>\n

Appendix A-7 \u2013 Residents of Brazil<\/h3>\n

Appendix A-8 \u2013 Residents of Monaco<\/h3>\n

Appendix A-9 \u2013 Residents of Nigeria<\/h3>\n

Appendix A-10 \u2013 Korean Privacy Regulations<\/h3>\n

Appendix A-11 \u2013 Residents of Mexico<\/h3>\n

Appendix A-12 \u2013 Residents of Albania<\/h3>\n

Appendix B \u2013 Hilton Premium Club Program in Japan<\/h3>\n

1. Introduction<\/h2>\n

Hilton\u2019s mission is to be the most hospitable company in the world. Providing guests with exceptional experiences is our passion, and we look forward to welcoming you to our hotels to share with you the warmth and joy of hospitality.<\/p>\n

We are committed to providing the highest level of customer service, which includes respecting your privacy and protecting your personal information. In this Privacy Policy (\u201cPolicy\u201d), we provide you with information about how we collect, use, and disclose your personal information.<\/p>\n

This Privacy Policy applies to Hilton Worldwide Holdings Inc., its affiliates, and all hotels within the Hilton brand portfolio (collectively, \u201cHilton\u201d or \u201cwe\u201d). The Hilton brand portfolio includes Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Signia by Hilton, Hilton Hotels & Resorts, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Tempo by Hilton, Motto by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Spark by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton, LivSmart Studios by Hilton, Graduate by Hilton, NoMad, Outset Collection by Hilton, Apartment Collection by Hilton, and Select by Hilton.<\/p>\n

By using any of our products or services and\/or accepting this Privacy Policy\u2014for example, when registering for one of our products or services\u2014you acknowledge and agree that we will collect and use your personal information as described in this Privacy Policy.<\/p>\n

Please note that this Privacy Policy does not apply to the processing of personal information on behalf of and in accordance with the instructions of third parties, such as airlines, car rental companies, and other service providers; companies that organize or offer travel packages; business partners; or certain corporate customers.<\/p>\n

Hilton Domestic Operating Company Inc. is a U.S. company legally incorporated and existing under the laws of the State of Delaware; it is the Hilton entity responsible for processing all guest data and manages, among other things, Hilton\u2019s marketing activities. Hilton Domestic Operating Company Inc. is a subsidiary of Hilton Worldwide Holdings Inc.<\/p>\n

Hilton\u2019s brand portfolio includes hotels operated by Hilton, franchised hotels, and joint venture hotels. Franchised hotels are managed by entities separate from Hilton. Joint venture hotels are managed by companies that are partially owned and\/or controlled by Hilton. In addition to Hilton Domestic Operating Company Inc., these entities are also independently responsible for processing guest data.<\/p>\n

2. Personal Information We Collect<\/h2>\n

Collection of Personal Information \u2013 General Information<\/p>\n

The following summarizes the categories of personal information we have collected over the past 12 months, the sources of those categories of personal information, the business or commercial purposes for which the information was collected, the categories of third parties with whom the information may have been shared, as permitted by law, and whether the information was sold to third parties for a business or commercial purpose in the past 12 months. Certain categories of personal information collected are necessary for the provision of the products or services you request, and if you choose not to provide such information, we may not be able to provide you with those products or services. When consent is required, we obtain your explicit and informed consent before collecting, processing, selling, or sharing personal information. For more information on how we share personal information, please refer to the section titled \u201cHow We Disclose Personal Information.\u201d.<\/p>\n

Name<\/h3>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Process guest reservations<\/p>\n

Send guests notifications regarding their reservations<\/p>\n

Manage Your Membership and Activity in the Hilton Honors Loyalty Program<\/p>\n

Provide assistance and support to customers<\/p>\n

Verify identity<\/p>\n

Send marketing communications via email, direct mail, and social media<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine whether guests are eligible for special or promotional rates<\/p>\n

Process payments, including implementing strong customer authentication (SCA) where required by law<\/p>\n

Process transactions with partners<\/p>\n

Administering Contests and Lotteries<\/p>\n

Optimizing Our Websites and Mobile Apps<\/p>\n

Detect and Prevent Fraud<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Service providers that perform tasks on behalf of Hilton, which may include those who send marketing communications on our behalf<\/p>\n

Hilton Third-Party Partner<\/p>\n

Payment Card Issuers and Payment Processors<\/p>\n

Employers, in accordance with company agreements, employee consent, and as permitted by law<\/p>\n

Organizations that have arranged a special rate plan with Hilton and\/or organized an event and\/or reserved a block of rooms with Hilton<\/p>\n

The third-party travel booking platform or travel agent through which a guest made a reservation<\/p>\n

Government agencies, in accordance with the legal requirements of certain countries<\/p>\n

Third-party advertisers, for optimization and personalization on their platforms<\/p>\n

Hilton Third-Party Operator<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the last 12 months. Yes<\/p>\n

Phone and Fax Numbers<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Process guest reservations<\/p>\n

Send guests notifications regarding their reservations<\/p>\n

Provide assistance and support to customers<\/p>\n

Verify identity<\/p>\n

Send marketing messages via SMS<\/p>\n

Process transactions with partners<\/p>\n

Verify Your Mobile Account<\/p>\n

Send service-related notifications via SMS<\/p>\n

Detect and Prevent Fraud<\/p>\n

Conduct sales activities for reservations, meetings, and group events<\/p>\n

Sending surveys via text message after the stay<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Service providers that perform tasks on behalf of Hilton, which may include those who send marketing communications on our behalf<\/p>\n

Hilton's Third-Party Partners<\/p>\n

Employers, in accordance with company agreements, employee consent, and as permitted by law<\/p>\n

The third-party travel booking platform or travel agent through which a guest made a reservation<\/p>\n

Third-party advertisers, for optimization and personalization on their platforms<\/p>\n

Hilton Third-Party Operator<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

Email address<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Process guest reservations<\/p>\n

Send guests notifications regarding their reservations<\/p>\n

Manage Your Membership and Activity in the Hilton Honors Loyalty Program<\/p>\n

Provide assistance and support to customers<\/p>\n

Verify identity<\/p>\n

Send marketing communications via email<\/p>\n

Process transactions with partners<\/p>\n

Administering Contests and Lotteries<\/p>\n

Verify Your Mobile Account<\/p>\n

Detect and Prevent Fraud<\/p>\n

Conduct sales activities for reservations, meetings, and group events<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Service providers that perform tasks on behalf of Hilton, which may include those who send marketing communications on our behalf<\/p>\n

Hilton's Third-Party Partners<\/p>\n

Employers, in accordance with company agreements, employee consent, and as permitted by law<\/p>\n

The third-party travel booking platform or travel agent through which a guest made a reservation<\/p>\n

Third-party advertisers, for optimization and personalization on their platforms<\/p>\n

Hilton Third-Party Operator<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

Home Address<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Process guest reservations<\/p>\n

Manage Your Membership and Activity in the Hilton Honors Loyalty Program<\/p>\n

Provide assistance and support to customers<\/p>\n

Verify identity<\/p>\n

Send marketing communications via direct mail<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Process payments, including implementing strong customer authentication (SCA) where required by law<\/p>\n

Process transactions with partners<\/p>\n

Administering Contests and Lotteries<\/p>\n

Detect and Prevent Fraud<\/p>\n

Conduct sales activities for reservations, meetings, and group events<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Service providers that perform activities on behalf of Hilton<\/p>\n

Hilton's Third-Party Partners<\/p>\n

Payment Card Issuers and Payment Processors<\/p>\n

Employers, in accordance with company agreements, employee consent, and as permitted by law<\/p>\n

The third-party travel booking platform or travel agent through which a guest made a reservation<\/p>\n

Third-party advertisers, for optimization and personalization on their platforms<\/p>\n

Hilton Third-Party Operator<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

Nationality<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Comply with applicable laws that require us to collect this information in certain jurisdictions<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Government agencies, in accordance with the legal requirements of certain countries<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Date of Birth<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Comply with applicable laws that require us to collect this information in certain jurisdictions<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Government agencies, in accordance with the legal requirements of certain countries<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Sex<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Comply with applicable laws that require us to collect this information in certain jurisdictions<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Government agencies, in accordance with the legal requirements of certain countries<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Payment Card Information<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

The third-party travel booking platform or travel agent through which a guest made a reservation<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Process payments, including conducting SCA where required by law<\/p>\n

Detect and Prevent Fraud<\/p>\n

Retain corporate books and accounting records to comply with legal requirements for corporate reporting, auditing, taxes, and income reconciliation<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Payment Card Issuers and Payment Processors<\/p>\n

Hilton Partner Accommodations<\/p>\n

Hilton Third-Party Operator<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Hilton Honors Number<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Straight from Hilton Honors members themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Process guest reservations<\/p>\n

Send guests notifications regarding their reservations<\/p>\n

Manage Your Membership and Activity in the Hilton Honors Loyalty Program<\/p>\n

Provide assistance and support to customers<\/p>\n

Verify your account<\/p>\n

Send marketing communications via email, direct mail, and social media<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine whether guests are eligible for special or promotional rates<\/p>\n

Process Payments<\/p>\n

Process transactions with partners<\/p>\n

Administering Contests and Lotteries<\/p>\n

Detect and Prevent Fraud<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Service providers that perform tasks on behalf of Hilton, which may include those who send marketing communications on our behalf<\/p>\n

Hilton's Third-Party Partners<\/p>\n

Employers, in accordance with company agreements, employee consent, and as permitted by law<\/p>\n

Third-party advertisers, for optimization and personalization on their platforms<\/p>\n

Hilton Third-Party Operator<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

WeChat ID<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Allow guests to access their Hilton Honors account<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We do not share our customers' WeChat IDs with third parties<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

WeChat Profile Name and Photo<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Provide assistance and support to customers<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We do not share our customers' WeChat profile names or photos with third parties<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Passport or ID Card Information<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

In accordance with laws requiring the collection of such data<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Government agencies, in accordance with the legal requirements of certain countries<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Preferred language<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves, as well as from browser and computer settings<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

To better serve our guests<\/p>\n

To provide you with a superior stay<\/p>\n

To send you communications related to Hilton Honors<\/p>\n

To send you marketing communications<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Hilton's Third-Party Partners<\/p>\n

Hilton Partner Accommodations<\/p>\n

Hilton Third-Party Operator<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Room Preferences<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

To better serve our guests<\/p>\n

Process Your Reservations<\/p>\n

Customize Your Experience<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Hilton Partner Accommodations<\/p>\n

Hilton Third-Party Operator<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Room Selection and Assignment<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Guests can select their rooms through the Hilton Honors app, and Hilton assigns the rooms<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

To better serve our guests<\/p>\n

Process Reservations<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Hilton Partner Accommodations<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Arrival Time<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

To better serve our guests<\/p>\n

Process Reservations<\/p>\n

Personalize the guest experience<\/p>\n

Provide assistance and support to customers<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Hilton Partner Accommodations<\/p>\n

Hilton Third-Party Operator<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Departure Date<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

To better serve our guests<\/p>\n

Process Reservations<\/p>\n

Personalize the guest experience<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Hilton Partner Accommodations<\/p>\n

Hilton Third-Party Operator<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Names of Additional Guests<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Process Reservations<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Hilton's Third-Party Partners<\/p>\n

Hilton Partner Accommodations<\/p>\n

Hilton Third-Party Operator<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

Information About the Corporate Travel Organizer<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the companies themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Process and manage business travel reservations<\/p>\n

Provide assistance and support to customers<\/p>\n

Send marketing communications via email, direct mail, and social media<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Employers, in accordance with company agreements, employee consent, and as permitted by law<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Media Contact Information<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

From a third-party communications service provider<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Contact members of the media and social media influencers in their professional capacity<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We do not share the business contact information of media representatives and social media influencers with third parties<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Company Name and Number<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Process Reservations<\/p>\n

Determine whether guests are eligible for special or promotional rates<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Employers, in accordance with company agreements, employee consent, and as permitted by law<\/p>\n

Hilton's Third-Party Partners<\/p>\n

Hilton Third-Party Operator<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

Name and number of the travel agent<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

From travel agents<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Correctly Assign Bookings to Travel Agents<\/p>\n

Confirm Your Reservation<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Hilton Grand Vacations<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

Name and number of the partner airline<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Correctly awarding points to consumers who participate in airline loyalty programs<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

The respective airlines<\/p>\n

Hilton's Third-Party Partners<\/p>\n

Hilton Third-Party Operator<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

Vehicle Information<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

From license plate recognition technology<\/p>\n

From the video features<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Allow guests to park at our properties<\/p>\n

Ensuring safety and security<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We do not share vehicle information with third parties<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

CCTV Footage<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the cameras located inside and around the property<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Protecting guests, employees, and visitors at the properties<\/p>\n

Comply with applicable laws that require us to collect this information in certain jurisdictions<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Government agencies, in accordance with the legal requirements of certain countries<\/p>\n

Employers, in accordance with company agreements, employee consent, and as permitted by law<\/p>\n

Entities that have established a special rate plan with Hilton and\/or organized an event and\/or reserved a block of rooms with Hilton, within the limits of the law<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Promotional images<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the security cameras on the property<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Internal and External Promotions and Communications<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We share promotional images with third parties that handle promotions<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Customer Interactions with Hilton<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from consumers themselves through cookies, server logs, web beacons, tags, pixels, and other similar technologies<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Marketing<\/p>\n

Sharing this data with advertising networks that provide personalized ads<\/p>\n

Detect and Prevent Fraud<\/p>\n

Optimizing Our Websites and Mobile Apps<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Advertising Networks<\/p>\n

Analytics providers for our websites and mobile apps<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

Note: If you ask the Hilton Honors app for iOS not to track you across other companies\u2019 websites and apps, Hilton will honor that request. Please note that you may still receive emails related to properties you searched for directly in the Hilton Honors app or on Hilton.com\/it. You may also receive emails related to Hilton and American Express co-branded credit cards; these emails are not sent based on iOS tracking.<\/p>\n

IP Addresses<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from customers based on their Internet browsing activity<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Sharing this data with advertising networks that provide personalized ads<\/p>\n

Conduct an SCA as part of the payment process, where required by law<\/p>\n

Optimizing Our Websites and Mobile Apps<\/p>\n

Troubleshooting Website Issues<\/p>\n

Detect and Prevent Fraud<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Advertising Networks<\/p>\n

Analytics providers for our websites and mobile apps<\/p>\n

Service providers that perform tasks on behalf of Hilton, which may include those who send marketing communications on our behalf<\/p>\n

Payment card issuers and payment processors (only when conducting SCA)<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Session ID<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from customers based on their Internet browsing activity<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Marketing<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Sharing this data with advertising networks that provide personalized ads<\/p>\n

Detect and Prevent Fraud<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Advertising Networks<\/p>\n

Analytics providers for our websites and mobile apps<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

Booking Engine<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from consumers based on their Internet browsing activity<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Display targeted ads in the media<\/p>\n

Support marketing activities<\/p>\n

Provide customer support<\/p>\n

Conduct analyses to improve business operations<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Advertising Networks<\/p>\n

Analytics providers for our websites and mobile apps<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

Using the Streaming Service<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from customers, thanks to access to a streaming service via the Connected Room feature<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Evaluate the use of various streaming services<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We do not allow the use of the streaming service by third parties<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Hilton and Amex Credit Cards<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

From American Express<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

To provide you with the benefits associated with your co-branded card<\/p>\n

Display targeted ads in the media<\/p>\n

Support marketing activities<\/p>\n

Provide customer support<\/p>\n

Conduct analyses to improve business operations<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Advertising Networks<\/p>\n

Analytics providers for our websites and mobile apps<\/p>\n

Hilton Honors Affiliate Partners<\/p>\n

Hilton Partner Accommodations<\/p>\n

Hilton Third-Party Operator<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Hilton and Amazon Accounts<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

From Amazon<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Allow the use of Hilton Honors points as part of the Amazon Points-for-Purchases program<\/p>\n

Display targeted ads in the media<\/p>\n

Support marketing activities<\/p>\n

Provide customer support<\/p>\n

Conduct analyses to improve business operations<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Advertising Networks<\/p>\n

Analytics providers for our websites and mobile apps<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Hilton and Lyft Accounts<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

From Lyft<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Display targeted ads in the media<\/p>\n

Support marketing activities<\/p>\n

Provide customer support<\/p>\n

Conduct analyses to improve business operations<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Advertising Networks<\/p>\n

Analytics providers for our websites and mobile apps<\/p>\n

Hilton Honors Affiliate Partners<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Information on Geolocation<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from consumers based on their Internet browsing activity and use of the Hilton Honors app<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Allow guests to access their rooms and the hotel's facilities<\/p>\n

Process requests to share the digital key<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Marketing<\/p>\n

Detect and Prevent Fraud<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We do not share geolocation information with third parties.<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Device Information<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from consumers based on their online browsing activity, scanning QR codes at the property, and using the Hilton Honors app<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Marketing<\/p>\n

Sharing this data with advertising networks that provide personalized ads<\/p>\n

Detect and Prevent Fraud<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Advertising Networks<\/p>\n

Analytics providers for our websites and mobile apps<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

Yes<\/p>\n

Social Media Information<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

Indirectly from consumers, by reviewing publicly available information on their social media channels<\/p>\n

From publicly available online sources<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Addressing service-related concerns to better serve our guests<\/p>\n

Provide a more personalized welcome and stay experience<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We do not share information on social media or make it available to third parties<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Demographic Data<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

From third-party companies that provide demographic data<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Link this information to the customer records already in Hilton's database<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We do not share demographic data with third parties<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Your MyWay Preferences<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

To better serve our guests<\/p>\n

Send you the communications you wish to receive<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Hilton Partner Accommodations<\/p>\n

Hilton Third-Party Operator<\/p>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Email Preferences and Consent<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

To better serve our guests<\/p>\n

Send you the communications you wish to receive<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Advertising Networks<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Personal Preferences<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

To better serve our guests<\/p>\n

Provide assistance and support to customers<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Hilton Partner Accommodations<\/p>\n

Has this information been sold to third parties in the last 12 months? No<\/p>\n

On-site Accidents<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

Straight from Hilton employees<\/p>\n

Directly from law enforcement<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Addressing Safety and Security Issues<\/p>\n

To better serve our guests<\/p>\n

Comply with legal or contractual obligations<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Law enforcement agencies<\/p>\n

Employers, in accordance with company agreements, employee consent, and as permitted by law<\/p>\n

Organizations that have arranged a special rate plan with Hilton and\/or organized an event and\/or reserved a block of rooms with Hilton<\/p>\n

The management and\/or owners of a franchised property, if the incident involves that property<\/p>\n

Other sections, as required by law<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Descriptions of Complaints<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Addressing Safety and Security Issues<\/p>\n

To better serve our guests<\/p>\n

Comply with legal or contractual obligations<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

The management and\/or owners of a franchised property, if the complaint concerns that property<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Customer Reviews and Survey Responses<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Troubleshooting Website Issues<\/p>\n

Improving the Customer Experience<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We do not share customer reviews or survey responses with third parties.<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Free-form textual feedback<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Troubleshooting Website Issues<\/p>\n

Improving the Customer Experience<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We do not share your feedback with third parties<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Information About the Spa and Wellness Services<\/p>\n

We obtained this personal information (such as date, time, and type of service) from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

Addressing Safety and Security Issues<\/p>\n

To better serve our guests<\/p>\n

Comply with legal or contractual obligations<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

We do not share the details of your spa and wellness services or treatments with third parties.<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Amount of the expense<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

To better serve our guests<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Support marketing activities<\/p>\n

Comply with corporate reporting, auditing, tax, and income reconciliation requirements<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Payment Card Issuers and Payment Processors<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Additional services for your stay (such as parking, pets, extended hours, and other extras)<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following business or commercial purposes:<\/h3>\n

To better serve our guests<\/p>\n

Improving the Customer Experience<\/p>\n

We have shared this personal information with the following categories of third parties:<\/h3>\n

Hilton Owner<\/p>\n

This information has been sold to third parties in the past 12 months<\/p>\n

No<\/p>\n

Collection of Personal Information \u2013 Notice at the Time of Collection<\/p>\n

Hilton Website Navigation<\/p>\n

When you browse a Hilton website, we collect the following categories of personal information about you, which are used for the following purposes:<\/p>\n

Information about your interactions with Hilton's websites, apps, emails, or ads (such as time of access, links clicked, and version)<\/p>\n

We collect this information in order to:<\/h3>\n

To show you targeted ads based on our marketing activities, including media, email, and chat (for example, if you\u2019ve searched for Hilton properties in New York, when you visit a non-Hilton website, we may show you an ad for a Hilton property in New York)<\/p>\n

Optimizing Our Websites and Mobile Apps<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Marketing<\/p>\n

Sharing this data with advertising networks that provide personalized ads<\/p>\n

Detect and Prevent Fraud<\/p>\n

IP Address<\/p>\n

We collect this information in order to:<\/h3>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Display targeted ads in the media<\/p>\n

Optimizing Our Websites and Mobile Apps<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Sharing this data with advertising networks that provide personalized ads<\/p>\n

Conduct an SCA as part of the payment process, where required by law<\/p>\n

Troubleshooting Website Issues<\/p>\n

Detect and Prevent Fraud<\/p>\n

Session ID<\/p>\n

We collect this information in order to:<\/h3>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Marketing<\/p>\n

Display targeted ads in the media<\/p>\n

Optimizing Our Websites and Mobile Apps<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Sharing this data with advertising networks that provide personalized ads<\/p>\n

Detect and Prevent Fraud<\/p>\n

Booking Engine<\/p>\n

We collect this information in order to:<\/h3>\n

Display targeted ads in the media<\/p>\n

Support marketing activities<\/p>\n

Provide customer support<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Hilton and Lyft Accounts<\/p>\n

We collect this information in order to:<\/h3>\n

Display targeted ads in the media<\/p>\n

Support marketing activities<\/p>\n

Provide customer support<\/p>\n

Conduct analyses to improve business operations<\/p>\n

If you are a Hilton Honors member and log in to your account while browsing, we collect the following information about you, which is used for the following purposes:<\/p>\n

Information About Network or Internet Activity<\/p>\n

IP Address<\/p>\n

Session ID<\/p>\n

Customer Reviews and Survey Responses<\/p>\n

Free-form textual feedback<\/p>\n

Hilton Honors Number<\/p>\n

Hilton Honors Tier<\/p>\n

Make a reservation<\/p>\n

When you make a reservation at a Hilton property, we collect the following categories of personal information about you, which are used for the following purposes:<\/p>\n

Name<\/h3>\n

We collect this information in order to:<\/h3>\n

Search for and check your reservation<\/p>\n

Confirm Your Reservation<\/p>\n

To send you communications regarding your reservation<\/p>\n

Manage Your Membership and Activity in the Hilton Honors Loyalty Program<\/p>\n

Provide assistance and support to customers<\/p>\n

To send you marketing communications via email and direct mail<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine Your Eligibility for Special or Promotional Rates<\/p>\n

Process Payments<\/p>\n

Process transactions with partners<\/p>\n

Sharing this information with Hilton, Hilton\u2019s third-party partners, Hilton\u2019s partner accommodations, and Hilton\u2019s third-party operators<\/p>\n

Administering Contests and Lotteries<\/p>\n

Optimizing Our Websites and Mobile Apps<\/p>\n

Detect and Prevent Fraud<\/p>\n

Additional Names<\/p>\n

We collect this information in order to:<\/h3>\n

Confirm Your Reservation<\/p>\n

Share this information with Hilton's partner accommodations and Hilton's third-party service provider<\/p>\n

Hilton Honors Number<\/p>\n

We collect this personal information for the following purposes:<\/h3>\n

Search for and verify your Hilton Honors account and your reservation<\/p>\n

Manage Your Hilton Honors Membership<\/p>\n

Process guest reservations<\/p>\n

Send guests notifications regarding their reservations<\/p>\n

Provide assistance and support to customers<\/p>\n

Send marketing communications via email, direct mail, and social media<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine whether guests are eligible for special or promotional rates<\/p>\n

Process Payments<\/p>\n

Process transactions with partners<\/p>\n

Sharing this information with Hilton, Hilton partner properties, and Hilton's third-party service provider<\/p>\n

Administering Contests and Lotteries<\/p>\n

Detect and Prevent Fraud<\/p>\n

Phone number<\/p>\n

We collect this information in order to:<\/h3>\n

Verify identity<\/p>\n

Confirm Your Reservation<\/p>\n

Send you text messages regarding check-in and any services you may need during your stay<\/p>\n

Send marketing messages via SMS<\/p>\n

Provide assistance and support to customers<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Process transactions with partners<\/p>\n

Sharing this information with Hilton, Hilton\u2019s third-party partners, Hilton\u2019s partner accommodations, and Hilton\u2019s third-party operators<\/p>\n

Detect and Prevent Fraud<\/p>\n

Conduct sales activities for reservations, meetings, and group events<\/p>\n

Address<\/p>\n

We collect this information in order to:<\/h3>\n

Manage Your Hilton Honors Loyalty Program Membership<\/p>\n

Verify Your Hilton Honors Account<\/p>\n

To send you communications related to Hilton Honors<\/p>\n

To send you marketing communications<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine Your Eligibility for Special or Promotional Rates<\/p>\n

Process Payments<\/p>\n

Process transactions with partners<\/p>\n

Sharing this information with Hilton, Hilton\u2019s third-party partners, Hilton\u2019s partner accommodations, and Hilton\u2019s third-party operators<\/p>\n

Detect and Prevent Fraud<\/p>\n

Address type (home\/work)<\/p>\n

We collect this information in order to:<\/h3>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Sharing this information with Hilton, Hilton partner properties, and Hilton's third-party service provider<\/p>\n

Email address<\/p>\n

We collect this information in order to:<\/h3>\n

Manage Your Hilton Honors Loyalty Program Membership<\/p>\n

Verify Your Hilton Honors Account<\/p>\n

Link your reservation to your Hilton Honors account<\/p>\n

To send you communications related to Hilton Honors<\/p>\n

To send you marketing communications<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine Your Eligibility for Special or Promotional Rates<\/p>\n

Process transactions with partners<\/p>\n

Sharing this information with Hilton, Hilton\u2019s third-party partners, Hilton\u2019s partner accommodations, and Hilton\u2019s third-party operators<\/p>\n

Detect and Prevent Fraud<\/p>\n

Verify Your Mobile Account<\/p>\n

Conduct sales activities for group reservations, meetings, and events<\/p>\n

Preferred language<\/p>\n

We collect this information in order to:<\/h3>\n

To provide you with a superior stay<\/p>\n

To send you communications related to Hilton Honors<\/p>\n

To send you marketing communications<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Sharing this information with Hilton, Hilton\u2019s third-party partners, Hilton\u2019s partner accommodations, and Hilton\u2019s third-party operators<\/p>\n

Payment Card Information<\/p>\n

We collect this information in order to:<\/h3>\n

Process Payments<\/p>\n

Sharing this information with Hilton, Hilton partner properties, and Hilton's third-party service provider<\/p>\n

Detect and Prevent Fraud<\/p>\n

Room Preferences<\/p>\n

We collect this information in order to:<\/h3>\n

Process Your Reservations<\/p>\n

Customize Your Experience<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Sharing this information with Hilton, Hilton partner properties, and Hilton's third-party service provider<\/p>\n

Company Name and Number<\/p>\n

We collect this information in order to:<\/h3>\n

Confirm Your Reservation<\/p>\n

Determine Your Eligibility for Special or Promotional Rates<\/p>\n

Sharing this information with Hilton's third-party partner<\/p>\n

Name and number of the travel agent<\/p>\n

We collect this information in order to:<\/h3>\n

Confirm Your Reservation<\/p>\n

Determine Your Eligibility for Special or Promotional Rates<\/p>\n

Correctly Assign Bookings to Travel Agents<\/p>\n

Sharing this information with Hilton's third-party partner<\/p>\n

Name and number of the partner airline<\/p>\n

We collect this information in order to:<\/h3>\n

Earn points if you participate in an airline's loyalty program<\/p>\n

Sharing this information with Hilton's third-party partner<\/p>\n

Join Hilton Honors<\/p>\n

When you enroll in Hilton Honors, we collect the following categories of personal information about you, which are used for the following purposes:<\/p>\n

Name<\/h3>\n

We collect this information in order to:<\/h3>\n

Manage Your Hilton Honors Loyalty Program Membership<\/p>\n

Verify Your Hilton Honors Account<\/p>\n

To send you communications related to Hilton Honors<\/p>\n

To send you marketing communications<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine Your Eligibility for Special or Promotional Rates<\/p>\n

Process Payments<\/p>\n

Process transactions with Hilton Honors affiliate partners (such as Points.com and Lyft)<\/p>\n

Sharing this information with Hilton's third-party partner<\/p>\n

Administering Contests and Lotteries<\/p>\n

Optimizing Our Websites and Mobile Apps<\/p>\n

Detect and Prevent Fraud<\/p>\n

Phone and Fax Numbers<\/p>\n

We collect this information in order to:<\/h3>\n

Manage Your Hilton Honors Loyalty Program Membership<\/p>\n

Verify Your Hilton Honors Account<\/p>\n

Send you text messages regarding check-in and any services you may need during your stay<\/p>\n

Verify Your Mobile Account<\/p>\n

Send service-related notifications via SMS<\/p>\n

Provide assistance and support to customers<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Process transactions with partners<\/p>\n

Sharing this information with Hilton's third-party partner<\/p>\n

Detect and Prevent Fraud<\/p>\n

Conduct sales activities for reservations, meetings, and group events<\/p>\n

Address<\/p>\n

We collect this information in order to:<\/h3>\n

Manage Your Hilton Honors Loyalty Program Membership<\/p>\n

Verify Your Hilton Honors Account<\/p>\n

To send you communications related to Hilton Honors<\/p>\n

To send you marketing communications<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine Your Eligibility for Special or Promotional Rates<\/p>\n

Process Payments<\/p>\n

Process transactions with partners<\/p>\n

Sharing this information with Hilton's third-party partner<\/p>\n

Detect and Prevent Fraud<\/p>\n

Conduct sales activities for group reservations, meetings, and events<\/p>\n

Email address<\/p>\n

We collect this information in order to:<\/h3>\n

Manage Your Hilton Honors Loyalty Program Membership<\/p>\n

Check your Hilton Honors account and your reservation<\/p>\n

Link your reservation to your Hilton Honors account<\/p>\n

To send you communications related to Hilton Honors<\/p>\n

To send you marketing communications<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine Your Eligibility for Special or Promotional Rates<\/p>\n

Process transactions with partners<\/p>\n

Sharing this information with Hilton's third-party partner<\/p>\n

Detect and Prevent Fraud<\/p>\n

Verify Your Mobile Account<\/p>\n

Conduct sales activities for reservations, meetings, and group events<\/p>\n

Preferred language<\/p>\n

We collect this information in order to:<\/h3>\n

To provide you with a superior stay<\/p>\n

To send you communications related to Hilton Honors<\/p>\n

To send you marketing communications<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Sharing this information with Hilton, Hilton\u2019s third-party partners, Hilton\u2019s partner accommodations, and Hilton\u2019s third-party operators<\/p>\n

Payment Card Information<\/p>\n

We collect this information in order to:<\/h3>\n

Process Payments<\/p>\n

Sharing this information with Hilton, Hilton partner properties, and Hilton's third-party service provider<\/p>\n

Detect and Prevent Fraud<\/p>\n

Room Preferences<\/p>\n

We collect this information in order to:<\/h3>\n

Process Your Reservations<\/p>\n

Customize Your Experience<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Sharing this information with Hilton, Hilton partner properties, and Hilton's third-party service provider<\/p>\n

Company Name and Number<\/p>\n

We collect this information in order to:<\/h3>\n

Confirm Your Reservation<\/p>\n

Determine Your Eligibility for Special or Promotional Rates<\/p>\n

Sharing this information with Hilton's third-party partner<\/p>\n

Name and number of the travel agent<\/p>\n

We collect this information in order to:<\/h3>\n

Confirm Your Reservation<\/p>\n

Determine Your Eligibility for Special or Promotional Rates<\/p>\n

Correctly Assign Bookings to Travel Agents<\/p>\n

Sharing this information with Hilton's third-party partner<\/p>\n

Name and number of the partner airline<\/p>\n

We collect this information in order to:<\/h3>\n

Earn points if you participate in an airline's loyalty program<\/p>\n

Sharing this information with Hilton's third-party partner<\/p>\n

MyWay Preferences<\/p>\n

We collect this information in order to:<\/h3>\n

To provide you with a superior stay<\/p>\n

Sharing this information with Hilton's third-party partner<\/p>\n

Email Subscription Preferences<\/p>\n

We collect this information in order to:<\/h3>\n

Send you the communications you wish to receive<\/p>\n

Opt-out Preferences<\/p>\n

We collect this information in order to:<\/h3>\n

Send you the communications you wish to receive<\/p>\n

To better serve our guests<\/p>\n

Check in at a Hilton property<\/p>\n

When you check in at a Hilton property, we may collect the following categories of personal information about you, which are used for the following purposes:<\/p>\n

Name<\/h3>\n

We collect this information in order to:<\/h3>\n

Search for and check your reservation<\/p>\n

Confirm Your Reservation<\/p>\n

Provide assistance and support to customers<\/p>\n

Detect and Prevent Fraud<\/p>\n

Payment Card Information<\/p>\n

We collect this information in order to:<\/h3>\n

Process Payments<\/p>\n

Sharing this information with Hilton, Hilton partner properties, and Hilton's third-party service provider<\/p>\n

Detect and Prevent Fraud<\/p>\n

Names of Additional Guests<\/p>\n

We collect this information in order to:<\/h3>\n

Confirm Your Reservation<\/p>\n

Passport or ID Card Information<\/p>\n

We collect this information in order to:<\/h3>\n

Comply with applicable laws that require us to collect this information in certain jurisdictions<\/p>\n

Address<\/p>\n

We collect this information in order to:<\/h3>\n

Comply with applicable laws that require us to collect this information in certain jurisdictions<\/p>\n

Verify Your Hilton Honors Account<\/p>\n

Confirm Your Reservation<\/p>\n

To send you communications regarding your reservation<\/p>\n

To send you marketing communications<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Process Payments<\/p>\n

Process transactions with partners<\/p>\n

Sharing this information with Hilton, Hilton\u2019s third-party partners, and Hilton\u2019s third-party operators<\/p>\n

Detect and Prevent Fraud<\/p>\n

Nationality<\/p>\n

We collect this information in order to:<\/h3>\n

Comply with applicable laws that require us to collect this information in certain jurisdictions<\/p>\n

Date of Birth<\/p>\n

We collect this information in order to:<\/h3>\n

Comply with applicable laws that require us to collect this information in certain jurisdictions<\/p>\n

Sex<\/p>\n

We collect this information in order to:<\/h3>\n

Comply with applicable laws that require us to collect this information in certain jurisdictions<\/p>\n

Hilton Honors Number<\/p>\n

We collect this personal information for the following purposes:<\/h3>\n

Search for and verify your Hilton Honors account and your reservation<\/p>\n

Manage Your Hilton Honors Membership<\/p>\n

Support marketing activities<\/p>\n

Provide assistance and support to customers<\/p>\n

Process guest reservations<\/p>\n

Send guests notifications regarding their reservations<\/p>\n

Send marketing communications via email, direct mail, and social media<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine whether guests are eligible for special or promotional rates<\/p>\n

Process Payments<\/p>\n

Process transactions with partners<\/p>\n

Administering Contests and Lotteries<\/p>\n

Sharing this information with Hilton, Hilton\u2019s third-party partners, and Hilton\u2019s third-party operators<\/p>\n

Detect and Prevent Fraud<\/p>\n

Frequent Flyer Number<\/p>\n

We collect this information in order to:<\/h3>\n

Enable the assignment of loyalty points<\/p>\n

Email address<\/p>\n

We collect this information in order to:<\/h3>\n

Submit receipts after a stay is complete<\/p>\n

Link your reservation to your Hilton Honors account<\/p>\n

To send you marketing communications<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine Your Eligibility for Special or Promotional Rates<\/p>\n

Process transactions with partners<\/p>\n

Sharing this information with Hilton, Hilton\u2019s third-party partners, and Hilton\u2019s third-party operators<\/p>\n

Detect and Prevent Fraud<\/p>\n

Verify Your Mobile Account<\/p>\n

Conduct sales activities for reservations, meetings, and group events<\/p>\n

Electronic Check-in<\/p>\n

When you check in using online check-in, we collect the following categories of personal information about you, which are used for the following purposes:<\/p>\n

Payment Card Information<\/p>\n

We collect this information in order to:<\/h3>\n

Receive payment for your reservation<\/p>\n

Detect and Prevent Fraud<\/p>\n

Maintain books and records and comply with legal requirements for corporate reporting, auditing, taxes, and income reconciliation<\/p>\n

Room Selection and Assignment<\/p>\n

We collect this information in order to:<\/h3>\n

Confirm Your Reservation<\/p>\n

To better serve our guests<\/p>\n

Arrival Time<\/p>\n

We collect this information in order to:<\/h3>\n

To better serve our guests<\/p>\n

Confirm Your Reservation<\/p>\n

Customize Your Experience<\/p>\n

Provide assistance and support to customers<\/p>\n

Departure Date<\/p>\n

We collect this information in order to:<\/h3>\n

To better serve our guests<\/p>\n

Process Your Reservations<\/p>\n

Customize Your Experience<\/p>\n

Provide assistance and support to customers<\/p>\n

Digital Key<\/p>\n

When you use the digital key, we collect the following categories of personal information about you, which are used for the following purposes:<\/p>\n

Payment Card Information<\/p>\n

We collect this information in order to:<\/h3>\n

Receive payment for your reservation<\/p>\n

Detect and Prevent Fraud<\/p>\n

Maintain books and records and comply with legal requirements for corporate reporting, auditing, taxes, and income reconciliation<\/p>\n

Room Selection and Assignment<\/p>\n

We collect this information in order to:<\/h3>\n

Confirm Your Reservation<\/p>\n

To better serve our guests<\/p>\n

Arrival Time<\/p>\n

We collect this information in order to:<\/h3>\n

To better serve our guests<\/p>\n

Confirm Your Reservation<\/p>\n

Customize Your Experience<\/p>\n

Provide assistance and support to customers<\/p>\n

Departure Date<\/p>\n

We collect this information in order to:<\/h3>\n

To better serve our guests<\/p>\n

Process Your Reservations<\/p>\n

Customize Your Experience<\/p>\n

Provide assistance and support to customers<\/p>\n

Detailed information on geolocation<\/p>\n

We collect this information in order to:<\/h3>\n

To allow you to access the room and hotel facilities<\/p>\n

Process requests to share the digital key<\/p>\n

Detect and Prevent Fraud<\/p>\n

Guest Services<\/p>\n

When you use our guest support services, we collect the following categories of personal information about you, which are used for the following purposes:<\/p>\n

Descriptions of Complaints<\/p>\n

We collect this information in order to:<\/h3>\n

Respond to the complaint or request<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Provide assistance and support to customers<\/p>\n

Name<\/h3>\n

We collect this information in order to:<\/h3>\n

Search for and verify the identity<\/p>\n

Search our records for information about your past stays and your membership in the Hilton Honors loyalty program<\/p>\n

Provide support and troubleshooting for customer service<\/p>\n

Detect and Prevent Fraud<\/p>\n

Address<\/p>\n

We collect this information in order to:<\/h3>\n

Verify your identity<\/p>\n

Provide assistance and support to customers<\/p>\n

Detect and Prevent Fraud<\/p>\n

Email address<\/p>\n

We collect this information in order to:<\/h3>\n

Verify your identity<\/p>\n

Provide follow-up communications regarding the request<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Detect and Prevent Fraud<\/p>\n

Provide assistance and support to customers<\/p>\n

Verify Your Mobile Account<\/p>\n

Phone and Fax Numbers<\/p>\n

We collect this information in order to:<\/h3>\n

Verify your identity<\/p>\n

Provide follow-up communications regarding the request<\/p>\n

Verify Your Mobile Account<\/p>\n

Send service-related notifications via SMS<\/p>\n

Provide assistance and support to customers<\/p>\n

Detect and Prevent Fraud<\/p>\n

Minors<\/p>\n

Hilton does not knowingly collect, disclose, or sell personal information from individuals who have not reached the age of majority in their respective jurisdiction without the permission of a parent or legal guardian. We verify parental or legal guardian consent using industry-standard methods before collecting, processing, or storing the personal information of minors. When searching for hotel reservations on a Hilton website or the Hilton Honors app, you may be asked to provide the ages of any minor guests staying in the room. Hilton collects this information for the purpose of determining room rates, where applicable\u2014for example, at an all-inclusive property.<\/p>\n

Closed-Circuit Television (CCTV)<\/p>\n

We use closed-circuit television (CCTV) and other security measures at our properties to capture or record images of guests and visitors in clearly marked common areas, such as hallways and lobbies. We do not use CCTV or other security measures in areas where guests and visitors have a reasonable expectation of privacy, such as changing rooms and restrooms. We retain video surveillance recordings on-site and in the cloud for 30 days, unless required to retain them for a longer period due to ongoing legal proceedings or investigations. We protect CCTV footage in accordance with our information security policies. You may request access to CCTV recordings within the time limits established by applicable law and in the cases provided for by current regulations.<\/p>\n

Franchised hotels are operated by entities separate from Hilton. To request access to CCTV footage from a franchised hotel, please contact the hotel. In addition to Hilton Domestic Operating Company Inc., these entities are also independently responsible for processing CCTV footage. Where permitted by law, we may charge a fee to cover the costs of responding to your request. Such requests may be submitted by accessing the portal dedicated to requests to exercise data subject rights at: datarights.hilton.com, or by sending a written request to DataProtectionOffice@hilton.com or to the following address: Hilton Data Protection Office, 7930 Jones Branch Drive, McLean, VA 22102, United States of America.<\/p>\n

3. Online and Mobile Information We Collect<\/h2>\n

Cookies and Other Technologies<\/p>\n

Like many other websites, our site may use \u201ccookies\u201d or \u201cother technologies\u201d (such as \u201cpixel tags,\u201d \u201cweb beacons,\u201d \u201cclear GIFs,\u201d links in emails, JavaScript, and device IDs assigned by Google or Apple, or similar technologies). Cookies and other technologies allow us and third parties to collect information about your visits to the site, for example, to analyze your browsing patterns. We use this information to process your reservations or requests and to send you online and mobile advertisements, messages, and content from us and others based on your interests. Depending on your jurisdiction, prior consent may be required for the use of non-essential cookies. In that case, we will request your consent before using cookies on your device.<\/p>\n

Cookies are small text files that are stored on your computer or mobile device (\u201cdevice\u201d) when you visit a website. Cookies, by themselves, cannot be used to reveal your identity to us, although in some cases we may link Hilton or third-party cookies to personal information you have provided to us or that we have otherwise obtained about you. Cookies may be used on the site to enhance your experience.<\/p>\n

For example, we will use cookies to:<\/h3>\n

remember your username and password for future visits, to make logging in easier and faster;<\/p>\n

remember your language and other preferences;<\/p>\n

to ensure that you receive all the information you need;<\/p>\n

to provide a safe and secure service for online transactions;<\/p>\n

to track your response to advertisements and content on the website or in an app for analytical purposes, as well as to record how many times we show you the same advertisement;<\/p>\n

to determine how many people use the site and how they use it, so that it always runs quickly and efficiently; and<\/p>\n

to help us and others provide you with relevant communications and content that are tailored to your interests and location.<\/p>\n

Below, we will explain the different types of cookies that may be used on the website.<\/p>\n

Essential cookies \u2013 These are necessary for the website to function and allow you to navigate the site and use its services and features. If you disable these cookies, some services and features may not be available.<\/p>\n

Functional cookies \u2013 These are used to store settings on the site, such as your preferred language or booking information previously used to book a hotel with Hilton. We also use functional cookies to save information such as the last hotel you searched for, so you can easily find it again on your next visit. Some functional cookies are essential for displaying maps or videos on our website.<\/p>\n

Session Cookies \u2013 These types of cookies are stored only temporarily during your browsing session and are deleted from your device when you close your browser. We use session cookies to support the website\u2019s functionality and to understand how you use the site\u2014specifically, which pages you visit, which links you click, and how long you stay on each page.<\/p>\n

Persistent Cookies \u2013 These types of cookies are not deleted when you close your browser, but are stored on your device for a specified period or until they are deleted. Each time you visit the site, the server that set the cookie recognizes the persistent cookie stored on your device. We and others use persistent cookies to store your preferences so they are available for your next visit, to track more accurately how often you visit the site, how often you return, how your use of the site changes over time, and the effectiveness of advertising.<\/p>\n

Advertising Cookies \u2013 These allow Hilton and other advertisers to display the most relevant products, offers, and advertisements on the website and on third-party websites, or via email or other messaging platforms. For example, some advertising cookies help our service providers and other advertisers select ads based on your interests, including those expressed or inferred from your visits to our websites or apps, or to other websites, online services, and applications over time. Others are used to prevent you from seeing the same ad repeatedly. These types of cookies also help us provide you with content on the site that aligns with your interests and needs. As explained below, some cookies and other analytics technologies are used in part to facilitate advertising purposes.<\/p>\n

Social plug-in cookies \u2013 Advertising cookies also include social plug-in cookies, which are used to share the website\u2019s content with members and non-members of social media networks such as Facebook, X, YouTube, and Pinterest. These cookies are typically set by the social network provider to enable seamless sharing.<\/p>\n

Analytics cookies \u2013 These collect information about how the site is used and help us improve its performance. These cookies provide us with aggregated information that we use to monitor the site\u2019s performance, count page views, identify technical errors, track how users reach the site, and measure the effectiveness of advertising (including the emails we send you).<\/p>\n

Other technologies may be used for the same purposes as our cookies to allow us and third parties to know when you visit the site and to understand how you interact with emails or advertisements. Through these other technologies, we may collect and use non-personal information (e.g., your operating system, browser version, and referring URL) or aggregated information to improve your experience and understand traffic patterns.<\/p>\n

Management of Cookies and Other Technologies<\/p>\n

If you want to remove or block cookies on your device at any time, you can update your browser settings (check your browser\u2019s \u201cHelp\u201d menu to learn how to remove or block cookies). Hilton is not responsible for your browser settings. Below are instructions on how to manage cookies in different types of web browsers.<\/p>\n

Apple Safari<\/p>\n

In the Safari app, select Preferences<\/p>\n

Click \"Privacy\" and select your cookie preferences from the options provided.<\/p>\n

Google Chrome<\/p>\n

In the upper-right corner of the Chrome browser, click the three vertical dots to open a drop-down menu.<\/p>\n

Select Settings<\/p>\n

Under \"Privacy and Security,\" click \"Tracking Protection\" and select your cookie preferences from the options provided.<\/p>\n

Microsoft Edge<\/p>\n

In the upper-right corner of the Microsoft Edge browser, select the three-dot icon to open a menu.<\/p>\n

Select Settings and click Site Permissions.<\/p>\n

Click \"Manage and Delete Cookies and Site Data\" and select your cookie preferences from the available options.<\/p>\n

Mozilla Firefox<\/p>\n

In the upper-right corner of the Firefox browser, click the three horizontal lines to open a menu.<\/p>\n

Select Settings and click the Privacy and Security panel.<\/p>\n

Under \"Advanced Tracking Protection,\" select \"Custom.\".<\/p>\n

Click \"Cookies\" and select your cookie preferences from the options provided.<\/p>\n

Please note that rejecting cookies may affect your ability to complete certain transactions on the Site and our ability to recognize your browser from one visit to the next.<\/p>\n

Interest-Based Analytics and Advertising<\/p>\n

We work with certain third-party service providers to collect information for the purpose of performing analyses and audits, conducting research, and creating reports. These third parties may use server logs, web beacons, tags, pixels, and similar technologies, and may set and access cookies on your computer or other device.<\/p>\n

Specifically, we use Adobe Analytics to better understand how our customers use our websites. We also use Adobe Audience Manager to create audiences so we can personalize content and advertising experiences.<\/p>\n

Learn more about how Adobe uses your personal information in the Adobe Analytics web browsers.<\/p>\n

We partner with Amazon Chat, which powers our chat platform. We can use Amazon Chat to share dynamic content with authenticated users.<\/p>\n

We use WhatsApp and LINE to send you personalized content and advertising experiences across multiple platforms. We may use WhatsApp and LINE for analytics, research, and reporting purposes. We will use your WhatsApp and LINE phone number to link you to your existing Hilton account (if available) and leverage your data to improve our analytics and provide you with an even more comprehensive customer experience across all channels. More information on how WhatsApp protects personal information is available here. More information on how LINE processes personal information is available here.<\/p>\n

If you are a Hilton Honors member, follow Hilton on LINE and log in using Universal Login, and we will link your LINE ID to your Hilton Honors account. If you have consented to receive marketing messages from us, we may send you personalized marketing messages on LINE. We may also use LINE for analytics, research, and reporting purposes.<\/p>\n

We work with third parties to provide targeted advertising based on your online activities across websites, devices, and mobile applications (commonly referred to as \u201cinterest-based advertising\u201d) over time. Our advertising partners may collect information about your activities on our Services on your current device and combine it with information about your activities on other websites, devices, and mobile applications. These partners may collect such information using server logs, cookies, web beacons, tags, pixels, mobile advertising IDs (such as Facebook cookies or Google advertising IDs), cross-device links, and similar technologies. For example, our advertising partners may use the fact that you have visited our website to serve you targeted ads on other websites and mobile applications on your current device or on other devices you use. Partners may link your devices if you access the same online service on different devices or if your devices share similar attributes that suggest they are used by the same person or household. This means that information about your activity on websites or apps on your current device or browser may be combined with information collected from other browsers or devices. You can opt out of interest-based advertising in web browsers and mobile apps on your current browser or device by following the instructions below.<\/p>\n

For more information about interest-based advertising and cross-device tracking, please visit the Network Advertising Initiative (\u201cNAI\u201d) website and the Digital Advertising Alliance (\u201cDAA\u201d) website. We adhere to the DAA\u2019s Interest-Based Advertising Principles by providing a higher level of notice, transparency, and control regarding our digital marketing practices, as outlined at: http:\/\/www.aboutads.info\/principles\/. You have the option to opt out of interest-based advertising and cross-device tracking on web browsers and mobile apps on your current browser or device by following the instructions below.<\/p>\n

Opt-out on web browsers. To opt out on web browsers, visit http:\/\/optout.aboutads.info\/ and http:\/\/optout.networkadvertising.org. To help preserve the choices you\u2019ve made on the DAA\u2019s WebChoices page, you can install the DAA\u2019s \u201cProtect My Choices\u201d extension, available at http:\/\/youradchoices.com\/PMC.<\/p>\n

Opt-out on mobile apps. To opt out of seeing ads on mobile apps, you can change your ad preferences on your mobile device (for example, on iOS, go to Settings > Privacy & Security > Tracking, and on Android, go to Settings > Google > Ads > Turn off ad personalization). You can also opt out of companies participating in the Digital Advertising Alliance using the AppChoices tool by downloading the app and following the instructions. Learn how to opt out on mobile devices.<\/p>\n

Please note that the opt-outs described above apply only to the specific browser or device from which you exercise the opt-out; therefore, you will need to repeat the opt-out process separately on all of your browsers and devices. If you delete or reset cookies or mobile advertising identifiers, change browsers (including updating certain browsers), or use a different device, any cookies or opt-out tools may no longer work, and you will need to opt out again. We do not currently accept \u201cDo Not Track\u201d signals.<\/p>\n

Global Opt-Out Signal. We comply with the global opt-out signals recognized by law and provide a single portal for all opt-out requests, regardless of the device or browser used.<\/p>\n

4. Your Rights and Choices<\/h2>\n

If you are a Hilton Honors member, you can review and update the information you provided when you registered at any time by logging into your Hilton Honors account. You can also update your information by contacting the Hilton Reservations Center and Hilton Customer Service at +1 888 4HONORS (+1 888 446 6677) (United States and Canada). Customers outside the United States and Canada can find our global phone numbers. You can also fill out a support form.<\/p>\n

Depending on your country of residence, you may be able to ask Hilton to:<\/h3>\n

provide details about the personal information we retain,<\/p>\n

withdraw consent for certain data processing activities and\/or<\/p>\n

update, correct, delete, and\/or stop the processing of personal information.<\/p>\n

To view your rights based on your place of residence or to submit a request:<\/h3>\n

Visit the portal for requests to exercise data subject rights at datarights.hilton.com<\/p>\n

Send an email to DataProtectionOffice@hilton.com<\/p>\n

Send a letter to the Hilton Data Protection Office, 7930 Jones Branch Drive, McLean, Virginia 22102, United States of America<\/p>\n

We will process your request within the timeframes specified by applicable law and in the cases provided for by current regulations. If permitted by law, we may charge a fee to cover the costs of responding to your request.<\/p>\n

In addition, under certain circumstances, you may request that we stop sharing your personal information with our business partners or that Hilton stop using your personal information by contacting us at the email or mailing address listed above.<\/p>\n

If you reside in an eligible jurisdiction and wish to opt out of the sale of your personal information or its processing or sharing for targeted advertising, you can submit a request by clicking the link \u201cYour Privacy Choices | Cookie Information\u201d at the bottom of the Hilton.com website when you access the site from an IP address indicating that you are located in a state that has enacted a privacy law. Please note that when you opt out of cookies, tags, and pixels, the opt-out applies only to the device and browser you are currently using. If you wish to opt out on other devices or browsers, you must repeat the opt-out process when using those devices or browsers. We respect globally recognized opt-out signals required by law and provide a single portal for all opt-out requests, regardless of the device or browser used. In addition, residents of eligible states may request that we no longer sell non-cookie-based personal information or process it for targeted advertising by submitting an opt-out request to Hilton.<\/p>\n

In certain circumstances, you may be able to submit a request on behalf of someone else as their legal representative. If you submit a request on behalf of someone else, you may be asked to provide proof of authorization.<\/p>\n

5. Choices Regarding Marketing Communications<\/h2>\n

We want to introduce you to the fantastic products we offer! To that end, we may send you communications via email, text message, push notifications, in-app alerts, direct mail, and social media. In addition to traditional text messages, we offer the option to receive promotional and transactional messages via text message using a function code. A function code is a five-digit number that you can text to agree to receive these SMS messages. We may also send you marketing communications via WhatsApp. To enable the delivery of these communications, your information may be shared with service providers who use this information solely to send marketing communications on our behalf. Furthermore, data and consent related to function codes will not be shared with other third parties for their own marketing or advertising purposes. If, depending on the circumstances, consent is required in your jurisdiction, we will request your consent before sending you such communications.<\/p>\n

Hilton Honors Members: Hilton Honors members can change the communications they receive by logging in to their account online and managing their subscriptions.<\/p>\n

Requests to Opt Out of Marketing<\/p>\n

If you prefer not to receive email marketing materials from us, you can unsubscribe at any time using the following methods:<\/p>\n

Unsubscribe: Use the unsubscribe feature in any email you receive from us, or click this link: https:\/\/www.hilton.com\/en\/hilton-honors\/optout\/unsubscribe<\/p>\n

Email: DataProtectionOffice@hilton.com<\/p>\n

Mail: Write to the Hilton Data Protection Office, 7930 Jones Branch Drive, McLean, Virginia 22102, United States of America<\/p>\n

Text messages or WhatsApp: Reply \u201cSTOP\u201d to the message you received<\/p>\n

Hotel-specific text messages: Contact the hotel front desk to let them know you do not wish to receive text messages<\/p>\n

Cancellation requests may take up to 10 business days to take effect.<\/p>\n

Push notifications and in-app messages: You can choose whether or not our mobile apps send push notifications by changing the notification settings on your mobile device. If we send you in-app messages, we\u2019ll let you manage them within our apps.<\/p>\n

6. How We Protect Personal Information<\/h2>\n

We take reasonable measures to: (i) protect personal information from unauthorized access, disclosure, alteration, or destruction; and (ii) ensure that personal information is accurate and up to date.<\/p>\n

Global Information Security Team: Hilton employs a large team of information security professionals responsible for managing Hilton\u2019s security program. The team\u2019s responsibilities include monitoring our systems to prevent potential intrusions, responding to potential incidents, providing cybersecurity support at the property level, regularly reviewing and updating the security controls Hilton uses to protect data, and delivering training on Hilton\u2019s information security program.<\/p>\n

Security Controls: Hilton implements risk-based security controls, including encryption and ongoing staff training, in accordance with industry standards. Hilton participates in a Payment Card Industry (\u201cPCI\u201d) compliance program and an information security compliance program. This compliance program generates audit reports regarding the adequacy and effectiveness of Hilton\u2019s internal IT controls, including a PCI Compliance Statement, signed by a PCI-certified external security assessor, and a SSAE16\/SOC1 report, which evaluates the general IT controls of the systems used for accounting and financial reporting.<\/p>\n

We require affiliates and service providers with whom we share personal information to take reasonable steps to keep that information confidential.<\/p>\n

We will never ask you to send us confidential personal information or payment card information via email or text message.<\/p>\n

In the event of a security incident, Hilton will promptly notify the regulatory authorities and\/or affected individuals, as required by applicable laws and regulations.<\/p>\n

7. How We Disclose Personal Information<\/h2>\n

In addition to the information provided in the \u201cPersonal Information We Collect\u201d section, the following summarizes how we may disclose personal information.<\/p>\n

Safety Protection<\/p>\n

Hilton may disclose personal information in the cases and in the manner provided by law. Such disclosures may be necessary, for example, when countries require Hilton to collect personal data on visitors to properties in that country, when a law enforcement agency serves Hilton with a valid subpoena, and when, in the context of a civil lawsuit, Hilton receives a legitimate request for the disclosure of personal information. Hilton may choose to share personal information with law enforcement agencies, employers, organizers of events held at Hilton properties, or other parties, if necessary, to protect the safety and security of people and property, to pursue available remedies or limit the damages we may incur, as well as to respond to an emergency.<\/p>\n

Electronic Receipt Program<\/p>\n

If an employee of a company participating in the Hilton electronic receipt program books a room using a corporate code or pays for expenses with a corporate credit card, Hilton may send the employer and the card issuer a statement detailing the goods and services provided.<\/p>\n

Reservations with Hilton Partner Properties<\/p>\n

When you make a reservation with AutoCamp, Small Luxury Hotels of the World (SLH), or Evermore Resort (Orlando) through a Hilton channel, Hilton will provide certain guest information for the sole purpose of completing the reservation and providing customer service, as described in the \u201cPersonal Information We Collect\u201d section of this Privacy Policy. Hilton channels include the Hilton website, the Hilton Honors app, or mini-programs. Guest information will be processed and stored in accordance with the relevant privacy policies and as permitted by applicable law.<\/p>\n

AutoCamp: You can access AutoCamp's privacy policy here.<\/p>\n

SLH: You can access SLH's privacy policy here.<\/p>\n

Evermore Resort (Orlando): You can access Evermore Resort's privacy policy here.<\/p>\n

Reservations through Hilton's third-party partners<\/p>\n

Hilton Grand Vacations: When you make a reservation with Hilton Grand Vacations (HGV) through a Hilton channel, Hilton will share the information you provide with HGV to complete the reservation. Hilton channels include the Hilton website, the Hilton Honors app, and Hilton mini-programs. HGV may also process your personal information in accordance with HGV\u2019s privacy policy and as permitted by applicable law. You can access HGV\u2019s privacy policy here. Hilton may also share your personal data with HGV if you are a Hilton Honors member. Depending on the jurisdiction, your prior consent may be required to share your personal data with HGV. In that case, we will obtain your consent during the Hilton Honors enrollment process.<\/p>\n

Placemakr: When you make a reservation with Placemakr through a Hilton channel, Hilton will provide Placemakr with the information you submit to complete the reservation. Placemakr may also process your personal information in accordance with Placemakr\u2019s privacy policy and as permitted by applicable law. You can access Placemakr\u2019s privacy policy here. Depending on the applicable jurisdiction, prior consent may be required to share personal data with Placemakr. If this is necessary, Hilton will obtain such consent.<\/p>\n

Reservations through Hilton's third-party provider<\/p>\n

For guests residing in the United States who make a reservation at Resorts World Las Vegas, Conrad Las Vegas, or Crockfords Las Vegas through a Hilton channel, Hilton will share the information provided to complete the reservation with its third-party operator, Genting. Hilton channels include the Hilton website, the Hilton Honors app, and Hilton mini-programs. Genting may also process your personal information in accordance with Genting\u2019s privacy policy and as permitted by applicable law. You can access Genting\u2019s privacy policy here.<\/p>\n

Reservations with Hilton's owner<\/p>\n

If you are a guest residing in the United States, when you make a reservation at the Waldorf Astoria Grand Wailea, Hilton will provide your reservation information to BRE Hotels & Resorts (or \u201cHilton Owner\u201d), the hotel owner. BRE may process your personal information in accordance with its privacy policy and as permitted by applicable law. You can access BRE\u2019s privacy policy here.<\/p>\n

Reservations with Select by Hilton<\/p>\n

YOTEL: When you make a reservation with YOTEL through a Hilton channel, Hilton will provide YOTEL with your reservation information. YOTEL may process your personal information in accordance with its privacy policy and as permitted by applicable law. You can access YOTEL\u2019s privacy policy here.<\/p>\n

8. International Transfers<\/h2>\n

As a global company, we strive to always provide you with the level of service you expect from a Hilton hotel, whether it\u2019s in San Francisco, London, or Tokyo. To provide this service, please be aware that we may share your personal information with members of the Hilton brand portfolio, our service providers, and other third parties, who may be located in a country other than your own.<\/p>\n

When you stay at a Hilton property outside the United States, the property\u2019s data controller transfers your personal information related to your reservation to Hilton in the United States in accordance with data transfer agreements, where required by applicable laws or regulations. The data controller may also retain a local copy of your personal information, and in some cases, this is required by applicable laws or regulations. Although data protection laws in various countries may differ from those in your country, we will do everything possible to ensure that your personal information is handled as described in this Privacy Policy and in accordance with the law.<\/p>\n

9. Data Retention Periods<\/h2>\n

We retain your personal information for as long as necessary to fulfill the purpose for which it was collected, typically for the duration of any contractual relationship and for the period following the expiration of the contract as required or permitted by applicable law. Our retention policies reflect applicable statutes of limitations and legal requirements. When we destroy your personal information, we do so in a manner that prevents the information from being restored or reconstructed.<\/p>\n

10. Contact Information for Questions or Concerns<\/h2>\n

If you have any questions or concerns, please contact Hilton\u2019s Data Protection Office.<\/p>\n

Email: DataProtectionOffice@hilton.com<\/p>\n

Address: Hilton Data Protection Office, 7930 Jones Branch Drive, McLean, Virginia 22102, United States of America<\/p>\n

Phone number: +1 800 413 7470<\/p>\n

Portal for requests to exercise data subject rights: datarights.hilton.com<\/p>\n

11. Changes to the Privacy Policy<\/h2>\n

This Privacy Policy may be updated from time to time. You can check when this Privacy Policy was last updated by referring to the date at the top of the Privacy Policy. Any changes to our Privacy Policy will take effect upon publication of the revised and updated Privacy Policy on the website. Your use of the website, our products, and services, as well as your consent and the opportunity to review the updated Privacy Policy following such changes, constitutes your acceptance of the revised and updated Privacy Policy then in effect.<\/p>\n

Summary of Material Changes to This Privacy Policy<\/p>\n

Last updated: May 4, 2026<\/p>\n

Updates for May 2026<\/p>\n

Addition of Appendix A-11 \u2013 Residents of Mexico and A-12 \u2013 Residents of Albania.<\/p>\n

Updates as of April 2026<\/p>\n

The \"Introduction\" section has been updated to reflect Hilton's expanded portfolio of brands: Apartment Collection by Hilton and Select by Hilton.<\/p>\n

Update to the \"Bookings with Third-Party Partners\" section on the Hilton website to include Placemakr.<\/p>\n

Updated the \"How We Share Personal Information\" section to include information about the electronic receipt program and reservations made through Select by Hilton.<\/p>\n

Update to Appendix A-10 to bring it into compliance with the Personal Information Protection Act.<\/p>\n

Updated the \"Changes to This Privacy Policy\" section to include a summary of the material changes.<\/p>\n

Appendix A \u2013 Additional Provisions Applicable to Residents of Certain Countries and U.S. States<\/h3>\n

This Appendix provides additional information for individuals residing in countries and U.S. states that have enacted privacy laws granting certain additional rights to residents of those jurisdictions. Once effective, the U.S. states include, without limitation, California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Nevada, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia. These countries include, but are not limited to, those in the European Economic Area (\u201cEEA\u201d), the United Kingdom, and Switzerland, as well as: Australia, Bermuda, Brazil, Canada, China, Korea, Japan, Hong Kong, Israel, Monaco, Nigeria, and Turkey. This Appendix provides additional information that Hilton is required to disclose to you, as well as certain rights you have regarding the processing of your personal information under applicable local laws. Where there is a conflict with any provision in the main body of the Privacy Policy, the provisions of this Appendix shall prevail.<\/p>\n

Data Controller: Please contact the Data Protection Office at dataprotectionoffice@hilton.com for contact information regarding other entities that may receive your personal data.<\/p>\n

Office of Data Protection: Hilton\u2019s Office of Data Protection can be contacted by email at DataProtectionOffice@Hilton.com or at the following address:<\/p>\n

Data Protection Office, 7930 Jones Branch Drive, McLean, Virginia 22102, United States of America<\/p>\n

Purposes and Legal Bases for Processing<\/p>\n

Hilton processes your personal information for the purposes set forth in the \u201cPersonal Information We Collect\u201d section of the main body of this Privacy Policy.<\/p>\n

The legal bases for Hilton\u2019s data processing activities include processing information as required to fulfill our contractual obligations, to comply with our legal obligations, to protect the safety of our employees, guests, and others, for our legitimate business interests, and in accordance with your consent.<\/p>\n

Specifically, the legal basis for the processing of personal information is based on the purpose for which such information was provided or collected.<\/p>\n

Hilton Honors Membership: Personal information collected in connection with your participation in the Hilton Honors program is processed based on the contractual relationship established, consent where legally required, and the pursuit of our legitimate business interests, including personalizing your use of our services and applications, the communication of news and promotional materials, and the delivery of personalized advertising and content.<\/p>\n

Surveys: We may send surveys after your stay via text message or email. Participation in surveys is voluntary; we process the information obtained from surveys based on your consent and to pursue our business interests, including marketing purposes, service improvements, and conducting analyses.<\/p>\n

Data Collection at the Property: When you make a reservation and stay at one of our hotels, we process your name, address, and contact information, along with details of your stay (date and time of arrival and departure, vehicle information, and information about other travelers or guests), based on the contractual relationship established.<\/p>\n

In addition, we process this data for our legitimate business interests, subject to consent where required by law, including for marketing purposes, service improvements, managing our electronic receipt program, conducting analyses, and personalizing services, as described in the aforementioned sections of our Global Privacy Policy.<\/p>\n

We collect certain additional personal information during registration\/check-in at our properties (such as national ID or passport information), as required to comply with our legal obligations.<\/p>\n

At our properties, we use closed-circuit television (CCTV) cameras and other security measures that may capture or record images of guests and visitors in common areas, as well as information regarding your location within our properties (via keycards and other technologies), in order to protect our staff, guests, and visitors at our properties.<\/p>\n

We process personal information in connection with services at our properties (such as concierge services, wellness centers, spas, activities, babysitting services, equipment rentals, and our digital key feature) in order to provide you with these services and for our business interests, including marketing purposes, service improvements, managing our electronic receipt program, conducting analyses, and personalizing services, as described in the aforementioned sections of our Global Privacy Policy.<\/p>\n

Event Profiles: We process personal information obtained through the event based on the contractual relationship established and the pursuit of our legitimate business interests, subject to consent where required by law, including for marketing purposes, service improvement, conducting analyses, and personalizing services, as described in the aforementioned sections of our Global Privacy Policy.<\/p>\n

Social Media: Participation in activities and offers sponsored by Hilton on social media is voluntary; We process information obtained through participation on social media based on consent where required by law and on the pursuit of our legitimate business interests, including marketing purposes, service improvement, conducting analytics, and personalizing services, as described in the aforementioned sections of our Global Privacy Policy.<\/p>\n

Promotions and Contests: Participation in sweepstakes, contests, and other promotional offers is voluntary; we process the information obtained through such participation based on consent where required by law and to the extent necessary to administer the offer. In addition, we use certain data for our business purposes, including marketing, service improvements, managing our electronic receipt program, conducting analyses, and personalizing services, as described in the aforementioned sections of our Global Privacy Policy.<\/p>\n

Direct Marketing: We use personal information to send marketing communications based on the consent you have provided. You may withdraw your consent to receive direct marketing communications at any time by contacting us at DataProtectionOffice@hilton.com, by following the unsubscribe instructions in the marketing message you received, or by logging into your Hilton Honors account and updating your communication preferences.<\/p>\n

Franchising and ownership opportunities: We process this information based on the contractual relationship established and the pursuit of our legitimate business interests, including the purposes of maintaining and promoting the Hilton brand and enabling direct communication among properties within the Hilton brand portfolio.<\/p>\n

Suppliers from women-owned businesses and underrepresented groups: Participation in Hilton\u2019s Women- and Minority-Owned Business (WMBE) diversity program is voluntary; we process this information based on consent and the pursuit of our legitimate business interests, including the maintenance and improvement of our diversity program.<\/p>\n

Retention: We retain personal information for as long as necessary to fulfill the purpose for which it was collected, typically for the duration of any contractual relationship and for a period following the expiration of the contract as required or permitted by applicable law. Our retention policies reflect applicable statutes of limitations and legal requirements.<\/p>\n

Rights of Data Subjects<\/p>\n

Certain regional, national, and state laws grant rights regarding personal data, as outlined on the portal for personal data requests. Residents of certain jurisdictions may have the following rights.<\/p>\n

Requests for access, correction, and deletion. The user has the right to:<\/h3>\n

ask us to confirm whether we are processing your personal information and receive information about the processing of your data<\/p>\n

obtain a copy of your personal information<\/p>\n

Request that we update or correct your personal information<\/p>\n

request that we delete your personal information, under certain circumstances<\/p>\n

Right to Object to Processing. You have the right to request that Hilton stop processing your personal information:<\/p>\n

for marketing purposes, including profiling activities<\/p>\n

for statistical purposes<\/p>\n

where such processing is based on our legitimate business interests, unless we can demonstrate a legitimate reason for such processing or where the processing of your personal information is necessary to establish, exercise, or defend a legal claim<\/p>\n

Right to Restrict Processing. You have the right to request that Hilton restrict the processing of your personal information:<\/p>\n

if Hilton is considering or taking steps to respond to your request to update or correct your personal information, where such processing is unlawful, and you do not want Hilton to delete your data<\/p>\n

if Hilton no longer requires such data but wishes for us to retain it to establish, exercise, or defend a legal claim<\/p>\n

if you have objected to the processing based on our legitimate business interests and are awaiting our response to that request<\/p>\n

If we restrict the processing of your personal information in accordance with your request, we will notify you before resuming such processing.<\/p>\n

Right to Opt Out of Sale and Sharing. You have the right to request that Hilton not sell or share your personal information. If you wish to opt out of the sale or sharing of your personal information, you can submit a request through our website on the Hilton Opt-Out Request page by clicking the link \u201cYour Privacy Choices | Cookie Information\u201d that appears at the bottom of the Hilton.com website when you access that site from an IP address indicating that you are located in a region that has enacted a privacy law, or by visiting datarights.hilton.com. You can also call the toll-free number +1 800 413 7470, send an email to the Data Protection Officer (\u201cDPO\u201d) at: DataProtectionOffice@hilton.com, or send a letter to the Data Protection Officer at: Data Protection Office, 7930 Jones Branch Drive, McLean, Virginia, 22102, United States of America.<\/p>\n

Please note that when you opt out of cookies, tags, and pixels, the opt-out applies only to the device and browser you are currently using. If you wish to opt out on other devices or browsers, you must repeat the opt-out process when using those devices or browsers. If you set a legally valid opt-out preference signal in your device\u2019s browser, we will honor it in accordance with applicable laws.<\/p>\n

Data Portability Requests. You may request that certain personal information be provided to you or to a designated third party in a commonly used, machine-readable format. However, please note that data portability rights apply only to personal information that we have obtained directly from you and only where our processing is based on consent or the performance of a contract.<\/p>\n

Submitting Requests. Requests may be submitted by accessing the data subject rights portal at datarights.hilton.com, in writing to DataProtectionOffice@hilton.com, or by mail to: Hilton Data Protection Office, 7930 Jones Branch Drive, McLean, VA 22102, United States of America. You may also update your personal information as described in the section titled \u201cYour Rights and Choices\u201d in the main body of this Global Privacy Policy.<\/p>\n

We will take reasonable steps to verify your identity and your requests, including by verifying your account information, residence, or the email address you provided. If you are an authorized agent submitting a request on behalf of another person, we may require proof of your written authorization before processing the request. We will not respond to any request unless we are able to adequately verify the identity of the requester.<\/p>\n

We will respond to all such requests within the timeframe required by law. Applicable law may also grant you the right not to be discriminated against for exercising your rights. However, certain personal information may be excluded from these rights under applicable data protection laws, such as information we retain for regulatory compliance and to protect our services. We may need certain information to provide you with our services; if you ask us to delete it, you may no longer be able to use those services. Additionally, we may charge you a reasonable fee for any subsequent copies of your data that you request.<\/p>\n

If you wish to file a complaint or have any questions about our data practices or the exercise of your rights, you can contact Hilton at DataProtectionOffice@Hilton.com or the supervisory authority in your Member State of residence. For the EEA, the supervisory authorities are listed here. For the United Kingdom, the supervisory authority can be found here.<\/p>\n

In addition, residents of Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, and Virginia may appeal the denial of a request by sending an email to DataProtectionOffice@hilton.com or a letter to the following address: Hilton Data Protection Office, 7930 Jones Branch Drive, McLean, VA 22102, United States of America.<\/p>\n

Right to Withdraw Consent. You have the right to withdraw your consent to any processing carried out solely on the basis of consent (such as, for example, the sending of direct marketing materials to your personal email address). Consent to marketing activities may be withdrawn by following the instructions provided in the marketing emails received or by contacting DataProtectionOffice@hilton.com.<\/p>\n

Right to Object to Profiling and Automated Decision-Making. You have the right to object to profiling and automated decision-making. We use personal information to divide a large group of consumers into subgroups (called segments) based on certain shared characteristics, such as geographic area, behavior, or demographic information.<\/p>\n

With your consent, we make automated decisions\u2014that is, without human intervention\u2014to offer you certain benefits based on your characteristics (for example, discounted room rates or other special offers based on your geographic location, behavior, or demographic information). For example, if you frequently take midweek trips to France, we may send you special offers for Hilton hotels in France.<\/p>\n

International Data Transfers. We may transfer the personal information we collect, in accordance with the purposes described in this Privacy Policy, to countries for which an adequate level of data protection has not been established under country-specific laws. In particular, we transfer your personal information to the United States of America.<\/p>\n

We use appropriate security measures for the transfer of personal information between our affiliated companies in different jurisdictions, and, where required, we have implemented data transfer agreements, such as the European Union\u2019s Standard Contractual Clauses or other similar security measures that serve the same purpose. To obtain a copy of these clauses or additional information about these transfers, please send your request to privacy@hilton.com.<\/p>\n

Appendix A-1 \u2013 California Residents<\/h3>\n

This Appendix provides additional information for California residents. California law requires us to provide certain additional information about how we collect, use, and disclose \u201cpersonal information,\u201d as defined in the California Consumer Privacy Act (\u201cCCPA\u201d). The categories of information collected, the business purposes for which it is collected, its sources and uses, and the parties to whom it is disclosed are described in the sections \u201cCollection of Personal Information \u2013 General Provisions,\u201d \u201cCollection of Personal Information \u2013 Notice at the Time of Collection,\u201d \u201cCookies and Other Technologies,\u201d and \u201cHow We Disclose Personal Information\u201d of this Policy.<\/p>\n

Sale or Sharing of Personal Information<\/p>\n

We serve targeted (or contextual behavioral) ads on our channels, on other websites, and in our external promotions. In connection with such advertising, we may share the following categories of information with advertising networks and vendors, advertisers, and social media networks, which may be considered a \u201csale\u201d under California law and constitutes the processing of personal information for targeted advertising: device information and identifiers (such as IP address, unique advertising identifiers, and cookies), encrypted identifiers (such as contact information), usage information (such as browsing history or app usage), location information (such as city), and inferential data.<\/p>\n

We do not \u201csell\u201d or \u201cshare\u201d personal information (as defined in the CCPA) if we are actually aware that the consumer is under 16 years of age.<\/p>\n

Right to Know, Right to Erasure, and Right to Object to the Sale or Sharing of Personal Information<\/p>\n

In addition to certain rights described in Appendix A (\u201cfor residents of certain countries and U.S. states\u201d), the California Consumer Privacy Act (\u201cCCPA\u201d) grants California consumers (1) the right to be informed about the personal information collected, used, disclosed, and\/or sold; (2) the right to request deletion of such information; and (3) the right to opt out of the sale or sharing of their personal information.<\/p>\n

To obtain details about the personal information collected or to submit a request for correction or deletion, visit the Data Subject Rights Portal at: datarights.hilton.com. You may also call the toll-free number +1 800 413 7470, send an email to the Data Protection Officer (\u201cDPO\u201d) at: DataProtectionOffice@hilton.com, or send a letter to the Data Protection Officer at: 7930 Jones Branch Drive, McLean, Virginia 22102, United States of America.<\/p>\n

When the DPO receives your request, they will first verify your identity. If you are a Hilton Honors member, the DPO will verify your identity by asking you to provide your name, Hilton Honors account number, and the email address and phone number associated with your Hilton Honors account. If you are not a Hilton Honors member, the DPO will verify your identity by asking you to provide your name, the email address and\/or phone number associated with a past stay, and potentially a confirmation number for one of your stays at a Hilton property. After verifying your identity, the DPO will promptly fulfill your request.<\/p>\n

If you wish, you may designate an authorized agent to file a request on your behalf. To designate an authorized agent, you must submit a court order, a document prepared by a licensed attorney, or a formal certificate issued by an official government agency.<\/p>\n

To opt out of the sale or sharing of your personal information, submit a request by clicking \u201cPrivacy Preferences | Cookie Information\u201d at the bottom of the Hilton.com\/it website when you access that site from an IP address indicating that you are located in a state that has enacted a privacy law. Please note that when you opt out of cookies, tags, and pixels, the opt-out applies only to the device and browser you are currently using. If you wish to exercise your opt-out rights on other devices or browsers, you must repeat the opt-out process when using those devices or browsers. In addition, California residents may also enable Global Privacy Control (GPC) to opt out of the \u201csale\u201d or \u201csharing\u201d of browser-based personal information for each participating browser system that is used. More information is available on the Global Privacy Control website. Using cookie-blocking tools, such as Ghostery, may hide the \u201cYour Privacy Choices\u201d tool or link, including the one in the footer. To opt out of the sale or sharing of cookie-based personal information, California customers may also submit an opt-out request to Hilton.<\/p>\n

Sensitive Personal Information<\/p>\n

We limit the use of your sensitive personal information to what is strictly necessary to perform services that are reasonably expected or as required by law, to which the California right to limit the use and disclosure of sensitive personal information does not apply.<\/p>\n

Direct Marketing\/Shine the Light Disclosure Act<\/p>\n

California consumers may also request information regarding our disclosure of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be sent to one of the following addresses: CA_Privacy@Hilton.com or DataProtectionOffice@Hilton.com, or by mail to the Office of Data Protection at 7930 Jones Branch Drive, McLean, Virginia 22102, United States of America. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for direct marketing purposes during the preceding calendar year, along with the names and addresses of those third parties. This request may be made no more than once per calendar year. We reserve the right not to respond to requests sent to addresses other than the one specified in this paragraph.<\/p>\n

Right to Non-Discrimination<\/p>\n

The CCPA prohibits a company from treating a consumer differently because the consumer has exercised a right granted by the CCPA. We encourage you to exercise your rights under the CCPA, and we will not discriminate against you for doing so.<\/p>\n

Notice Regarding Financial Incentives<\/p>\n

Hilton does not offer financial incentives for the collection, sale, or deletion of personal information. As described in detail in this Privacy Policy, Hilton collects personal data from guests primarily to fulfill their reservations and from Hilton Honors members to administer the Hilton Honors loyalty program. In addition, Hilton collects personal data for marketing and other purposes, as permitted by applicable law.<\/p>\n

As set forth in the Hilton Honors Terms and Conditions, Hilton Honors members can earn points and access discounted rates. The ability to earn points and access discounted rates is not directly related to the value that members\u2019 data provides to the business.<\/p>\n

Removing Content<\/p>\n

If you are a California resident under the age of 18 and a registered user of a website on which this policy is posted, Section 22581 of the California Business and Professions Code allows you to request and obtain the removal of content or information that you have posted. To make such a request, please send an email with a detailed description of the specific content or information to CA_Privacy@Hilton.com. Please note that such a request does not guarantee the complete removal of the content or information you have posted, and that, in certain circumstances, the law does not require or permit removal even if requested.<\/p>\n

Retention of Your Personal Information<\/p>\n

Please refer to the section titled \u201cData Retention Periods\u201d in the main body of this Privacy Policy.<\/p>\n

Do Not Track (\u201cDNT\u201d)<\/p>\n

California law requires us to inform you about how we respond to browser \u201cDo Not Track\u201d (\u201cDNT\u201d) signals. In the absence of a recognized industry or legal standard for DNT signals, we do not currently take them into account.<\/p>\n

Transparency Regarding the Source of Data Used to Train Generative Artificial Intelligence<\/p>\n

The California law on transparency regarding the source of data used to train generative artificial intelligence (GenAI) systems requires developers of generative AI systems available to California residents to publish on their websites details about the data used to train their systems.<\/p>\n

The Hilton Digital Assistant is a generative AI chatbot available on our website (Hilton.com\/it), through the Hilton Honors app, and via guest messaging channels at select hotels. The Hilton Digital Assistant can assist with customer service tasks and generate context-aware chatbot responses related to account support, reservation details, hotel information, and general inquiries about Hilton.<\/p>\n

Hilton developed this Digital Assistant using Hilton\u2019s proprietary datasets. The data used to train the Hilton Digital Assistant is provided and collected within the hotel on an ongoing basis. We do not use synthetically generated data. The datasets do not include personal information or aggregated consumer data, as defined by the CCPA.<\/p>\n

The following are the datasets used to develop the Hilton Digital Assistant. We began using this data to develop the Hilton Digital Assistant on August 1, 2021.<\/p>\n

Regulations and General Knowledge Base<\/p>\n

Hotel Information System<\/p>\n

Appendix A-2 \u2013 Nevada Residents<\/h3>\n

This Appendix provides additional information for Nevada residents. If you are a Nevada resident, you may ask us to stop selling certain categories of personal information that we collect. To submit a request, visit our website at: https:\/\/www.hilton.com\/en\/hilton-honors\/opt-out-request. You may also call the toll-free number +1 800 413 7470, send an email to the Data Protection Officer (\u201cDPO\u201d) at DataProtectionOffice@Hilton.com, or send a letter to the Data Protection Officer at: Data Protection Office, 7930 Jones Branch Drive, McLean, Virginia 22102, United States of America. Once the request is received, the DPO will verify the identity of the data subject.<\/p>\n

If you are a Hilton Honors member, the DPO will verify your identity by asking you to provide your name, Hilton Honors account number, and the email address and phone number associated with your Hilton Honors account. If you are not a Hilton Honors member, the DPO will verify your identity by asking you to provide your name, email address, and\/or phone number associated with a past stay, and possibly a confirmation number for one of your stays at a Hilton property. After verifying your identity, the DPO will promptly fulfill your request.<\/p>\n

Appendix A-3 \u2013 Residents of France<\/h3>\n

This Appendix provides additional information for people residing in France.<\/p>\n

As specifically indicated in this Privacy Notice for residents of France, Hilton may collect the phone numbers of data subjects to process guest reservations, send communications related to reservations, provide customer assistance and support, verify identity, send marketing communications via SMS, process transactions with partners, share data with Hilton\u2019s third-party partners, authenticate mobile accounts, send service-related communications via SMS, detect and prevent fraud, and conduct sales activities for group reservations. We will not use your phone number for telemarketing. However, to opt out of receiving sales calls, please visit: www.bloctel.gouv.fr.<\/p>\n

Appendix A-4 \u2013 Hong Kong Residents<\/h3>\n

This Appendix provides additional information for residents of Hong Kong, a Special Administrative Region of China. If you reside in Hong Kong, a Special Administrative Region of China, we will obtain your consent at the time of, or prior to, sending you any marketing messages. You can opt out of receiving marketing messages from us at any time by using the unsubscribe link included in our marketing messages.<\/p>\n

To access your personal information or request its correction, please contact the Data Protection Officer (\u201cDPO\u201d) at DataProtectionOffice@hilton.com or visit the Data Subject Rights Portal at datarights.hilton.com. Before processing your request, we may ask for additional information to verify your identity. In certain circumstances, where permitted by applicable law, we may refuse to comply with your request.<\/p>\n

Appendix A-5 \u2013 Residents of Turkey<\/h3>\n

For data subjects in Turkey, this Appendix provides additional information that Hilton is required to disclose to you, as well as certain rights you have regarding the processing of your personal information under applicable local laws. In the event of any conflict with any provision in the main text of the Privacy Policy or in Appendix A, as applicable, the provisions of this Appendix shall prevail.<\/p>\n

Data Controller. Hilton Domestic Operating Company Inc. is the Hilton entity responsible for all guest data and Hilton\u2019s marketing activities.<\/p>\n

Your personal data may be processed by other Hilton entities in Turkey acting as data controllers, depending on the Hilton property where you are staying. In such cases, the relevant Hilton entity will act as the data controller for your personal data and will provide you with a separate privacy notice, if necessary.<\/p>\n

Data Controller's Representative. If you are located in Turkey, you may contact our data controller's representative in Turkey via email or mail to address requests and complaints regarding the processing of your personal data.<\/p>\n

Esin Attorney Partnership<\/p>\n

info@esin.av.tr<\/p>\n

Akatlar Neighborhood, Ebulula Mardin Street, G\u00fcl Lane, No. 2<\/p>\n

Legal Bases for the Processing of Personal Data. Hilton relies on the following legal bases when processing your personal data for the purposes set forth in the Global Privacy Policy, in accordance with Article 5 of Law No. 6698 on the Protection of Personal Data (\u201cData Protection Law\u201d):<\/p>\n

The processing of your personal data is necessary, provided that it is directly related to the conclusion or performance of the contract between you and Hilton;<\/p>\n

The processing is necessary for Hilton to comply with its legal obligations;<\/p>\n

the processing is necessary for Hilton\u2019s legitimate interests, provided that it does not infringe upon your fundamental rights and freedoms; or<\/p>\n

your explicit consent. Please note that we rely on your explicit consent only when your consent is necessary for the processing, and we do not rely on this legal basis if and when we rely on one of the other legal bases mentioned above.<\/p>\n

We have collected personal data for the following purposes:<\/h3>\n

Process guest reservations<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Contract<\/p>\n

Send guests notifications about their reservations<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Hilton Honors Number<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Contract<\/p>\n

Legitimate Interests<\/p>\n

Manage Your Membership and Activity in the Hilton Honors Loyalty Program<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Email address<\/p>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Contract<\/p>\n

Legitimate Interests<\/p>\n

Provide assistance and support to customers<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

WeChat Profile Name and Photo<\/p>\n

Arrival Time<\/p>\n

Contact information for the corporate travel organizer (name, title, company, work phone number, email, and address)<\/p>\n

Booking Engine<\/p>\n

If you have a Hilton and American Express co-branded credit card<\/p>\n

If your Hilton and Amazon accounts are linked<\/p>\n

If your Hilton and Lyft accounts are linked<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Contract<\/p>\n

Legitimate Interests<\/p>\n

Verify identity<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Home Address<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Send marketing communications via email, direct mail, and social media<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Hilton Honors Number<\/p>\n

Contact information for the corporate travel organizer (name, title, company, work phone number, email, and address)<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

Perform analyses to provide you with personalized offers and content<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Hilton Honors Number<\/p>\n

Home Address<\/p>\n

Preferred language<\/p>\n

Room Preferences<\/p>\n

Information about Internet or other online activities, including information regarding a customer\u2019s interaction with Hilton\u2019s websites, apps, or advertisements<\/p>\n

IP Addresses<\/p>\n

Session ID<\/p>\n

Information on Geolocation<\/p>\n

Device Information (including the MAC address)<\/p>\n

Social media information; publicly available online information (including via social media platforms)<\/p>\n

Demographic Data<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Consent<\/p>\n

Conduct analyses to improve business operations<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

Room Preferences<\/p>\n

Information about Internet or other online activities, including information regarding a customer\u2019s interaction with Hilton\u2019s websites, apps, or advertisements<\/p>\n

IP Addresses<\/p>\n

Session ID<\/p>\n

Booking Engine<\/p>\n

If you have a Hilton and American Express co-branded credit card<\/p>\n

If your Hilton and Amazon accounts are linked<\/p>\n

If your Hilton and Lyft accounts are linked<\/p>\n

Amount of the expense<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Determine whether guests are eligible for special or promotional rates<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Hilton Honors Number<\/p>\n

Company Name and Number<\/p>\n

Name and number of the travel agent<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Process payments, including robust customer authentication where required by law<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Home Address<\/p>\n

Payment Card Information<\/p>\n

IP Addresses<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Contract<\/p>\n

Legal Requirements<\/p>\n

Process transactions with partners<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Contract<\/p>\n

Administering Contests and Lotteries<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Email address<\/p>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

Legitimate Interests<\/p>\n

Optimizing Our Websites and Mobile Apps<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Information about Internet or other online activities, including information regarding a customer\u2019s interaction with Hilton\u2019s websites, apps, or advertisements<\/p>\n

IP Addresses<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

Legitimate Interests<\/p>\n

Detect and Prevent Fraud<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Home Address<\/p>\n

Payment Card Information<\/p>\n

Hilton Honors Number<\/p>\n

Information about Internet or other online activities, including information regarding a customer\u2019s interaction with Hilton\u2019s websites, apps, or advertisements<\/p>\n

IP Addresses<\/p>\n

Session ID<\/p>\n

Information on Geolocation<\/p>\n

Device Information (including the MAC address)<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Send marketing messages via SMS<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Phone and Fax Numbers<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

Verify Your Mobile Account<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Send service-related notifications via SMS<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Phone and Fax Numbers<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Conduct sales activities for reservations, meetings, and group events<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Home Address<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Consent<\/p>\n

Send marketing communications via email<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Email address<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

Send marketing communications via direct mail<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Home Address<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

Comply with applicable laws that require this information in certain jurisdictions<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Nationality<\/p>\n

Date of Birth<\/p>\n

Sex<\/p>\n

Images from video footage captured by closed-circuit television (CCTV)<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legal Requirements<\/p>\n

Maintain corporate books and accounting records for corporate reporting, auditing, taxes, and income reconciliation<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Payment Card Information<\/p>\n

Amount of the expense<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legal Requirements<\/p>\n

Allow guests to access their Hilton Honors account<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

WeChat ID<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

To provide you with a superior stay<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Preferred language<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Send Hilton Honors Communications<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Preferred language<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

To send you marketing communications<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Preferred language<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

To better serve our guests<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Preferred language<\/p>\n

Room Preferences<\/p>\n

Room Selection and Assignment<\/p>\n

Arrival Time<\/p>\n

Departure Date<\/p>\n

MyWay Preferences<\/p>\n

Your email preferences and consent settings (such as explicit acceptance or rejection, if applicable)<\/p>\n

Description of an incident that occurs at a Hilton property or involves a Hilton employee, including incidents related to security, violations of the law, violations of applicable regulations, or breaches of contractual obligations<\/p>\n

Description of a complaint you submit to us, including your free-form written feedback if you are a Hilton Honors member<\/p>\n

Details of the spa and wellness service or treatment (such as date, time, and type of service)<\/p>\n

Amount of the expense<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Personalize the guest experience<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Arrival Time<\/p>\n

Departure Date<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Process and manage business travel reservations<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Contact information for the corporate travel organizer (name, title, company, work phone number, email, and address)<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Contract<\/p>\n

Contact the media and social media influencers<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Company contact information for media representatives and social media influencers<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

Assign Reservations to Travel Agents<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name and number of the travel agent<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Contract<\/p>\n

Credit participants with airline loyalty points<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Name and number of the partner airline<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Contract<\/p>\n

Allow parking on the properties<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Vehicle Information<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Ensuring safety and security<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Vehicle Information<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Protecting people on the property<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Images or video footage captured by closed-circuit television<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Support internal and external promotions<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Promotional images or photos taken by photographers at the hotel<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

Support marketing activities<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Booking Engine<\/p>\n

If you have a Hilton and American Express co-branded credit card<\/p>\n

If your Hilton and Amazon accounts are linked<\/p>\n

If your Hilton and Lyft accounts are linked<\/p>\n

Amount of the expense<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Consent<\/p>\n

Sharing Data with Personalized Advertising Networks<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Information about Internet or other online activities, including information regarding a customer\u2019s interaction with Hilton\u2019s websites, apps, or advertisements<\/p>\n

IP Addresses<\/p>\n

Session ID<\/p>\n

Device Information (including the MAC address)<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Consent<\/p>\n

Troubleshooting Website Issues<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

IP Addresses<\/p>\n

Customer Reviews and Survey Responses<\/p>\n

Free-form textual feedback<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Display targeted ads in the media<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Booking Engine<\/p>\n

If you have a Hilton and American Express co-branded credit card<\/p>\n

If your Hilton and Amazon accounts are linked<\/p>\n

If your Hilton and Lyft accounts are linked<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Consent<\/p>\n

Evaluate the use of streaming services<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Use of the streaming service (including service used, hours of use, login method, and logout method)<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Offer the benefits of a co-branded card<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

If you have a Hilton and American Express co-branded credit card<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Contract<\/p>\n

Make shopping easier with points on Amazon<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

If your Hilton and Amazon accounts are linked<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Contract<\/p>\n

Grant access to the room and the hotel facilities<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Information on Geolocation<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Comply with the digital key sharing requirement<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Information on Geolocation<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

Addressing Concerns About the Service<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Social media information; publicly available online information (including via social media platforms)<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Consent<\/p>\n

Provide a Tailored Experience<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Social media information; publicly available online information (including via social media platforms)<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Link to the customer information in the database<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Demographic Data<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

Submit the required notifications<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

MyWay Preferences<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Consent<\/p>\n

Addressing Safety and Security Issues<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Description of an incident that occurs at a Hilton property or involves a Hilton employee, including incidents related to security, violations of the law, violations of applicable regulations, or breaches of contractual obligations<\/p>\n

Description of a complaint you submit to us, including your free-form written feedback if you are a Hilton Honors member<\/p>\n

Details of the spa and wellness service or treatment (such as date, time, and type of service)<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legitimate Interests<\/p>\n

Comply with legal or contractual obligations<\/p>\n

For this purpose, we have collected the following categories of personal data:<\/h3>\n

Description of an incident that occurs at a Hilton property or involves a Hilton employee, including incidents related to security, violations of the law, violations of applicable regulations, or breaches of contractual obligations<\/p>\n

Description of a complaint you submit to us, including your free-form written feedback if you are a Hilton Honors member<\/p>\n

Details of the spa and wellness service or treatment (such as date, time, and type of service)<\/p>\n

We rely on the following legal bases for the processing of personal data:<\/h3>\n

Legal Requirements<\/p>\n

The Data Subject\u2019s Rights. The data subject has the rights set forth in Article 11 of the Data Protection Act and may exercise those rights by contacting us at: DataProtectionOffice@hilton.com or Data Protection Office, Hilton, 7930 Jones Branch Drive, McLean, Virginia 22102, United States of America.<\/p>\n

We will address the requests you submit to us as soon as possible\u2014and no later than 30 days\u2014depending on the nature of your request, free of charge. However, if your request involves an additional cost to our company, you may be charged the fee set by the Turkish Personal Data Protection Board.<\/p>\n

Changes. The following sections of the Global Privacy Policy do not apply to individuals in Turkey.<\/p>\n

The following sentence in the second paragraph: By using any of our products or services and\/or accepting this Privacy Policy\u2014for example, when registering for one of our products or services\u2014you acknowledge and agree that we will collect and use your personal information as described in this Privacy Policy.<\/p>\n

The following sentence in the \u201cInternational Transfers of Personal Data\u201d section: To provide you with this service, please be aware that we may share your personal information with members of the Hilton brand portfolio, our service providers, and other third parties, who may be located in a country other than your own.<\/p>\n

Language. This Privacy Policy is available in English and Turkish. In the event of any inconsistencies or differing interpretations between the English and Turkish versions, the Turkish text shall prevail.<\/p>\n

International Data Transfers. Hilton is required to transfer your personal data to its affiliates outside of Turkey, which include Hilton Domestic Operating Company Inc., all of which are based in the United States, as well as their local service providers, in order to complete reservations, process Hilton Honors enrollment, and conduct promotional activities through its website, whose servers are located abroad. Without your consent, Hilton is unable to provide you with its services through this website. Therefore, we request your consent when you access this website for the international transfer of your data.<\/p>\n

This consent-based practice is only temporary: Hilton is working on implementing a letter of commitment, which is one of the alternative legal mechanisms for cross-border data transfers. Consequently, the consent-based practice will be discontinued once the letter of commitment has been drafted and approved by the Data Protection Authority.<\/p>\n

Appendix A-6 \u2013 Residents of China<\/h3>\n

1. Introduction<\/h2>\n

For individuals residing in the People\u2019s Republic of China (for the purposes of this Privacy Policy, excluding the Hong Kong Special Administrative Region, the Macao Special Administrative Region, and Taiwan) (\u201cChina\u201d) or citizens of the People\u2019s Republic of China, we understand that privacy is important to you. Therefore, in this Appendix, we provide you with an overview of how Hilton collects, uses, discloses, and otherwise processes your personal information (including sensitive personal information, where applicable) that we receive or collect from you. Please read this Privacy Policy carefully before using any Hilton service or product.<\/p>\n

This Appendix does not replace the main text of the Privacy Policy, but rather supplements it and must be read in conjunction with the Privacy Policy itself and Appendix A, as applicable. In the event of any conflict or inconsistency between this Appendix and the main text of the Privacy Policy, this Appendix shall prevail.<\/p>\n

The term \u201cPersonal Information\u201d has the same meaning as defined in the Personal Information Protection Law of the People\u2019s Republic of China (as amended from time to time). Such information may be recorded electronically or by other means and may identify the identity of, or reflect the activities of, a specific natural person, either on its own or in combination with other information, including sensitive personal information. The terms \u201cPersonal Information\u201d or \u201cInformation\u201d used in the main text of this Privacy Policy and in this Appendix also include sensitive personal information (where applicable). The term \u201cSensitive Personal Information\u201d has the same meaning as defined in the Personal Information Protection Law of the People\u2019s Republic of China (and any amendments thereto). The sensitive personal information covered by this Policy includes passport or ID card information, payment card information, transaction amounts, accommodation information (such as check-in and check-out times), interactions with Hilton websites, and precise location information. Sensitive personal information is processed only where such processing is strictly necessary for the relevant purposes described in the sections \u201cCollection of Personal Information \u2013 General Provisions\u201d and \u201cCollection of Personal Information \u2013 Notice at the Time of Collection\u201d in the main text of this Policy. Our processing of your sensitive personal information will comply with the safeguards required by applicable laws and regulations. However, depending on the specific type of sensitive personal information involved, such processing may have various impacts, including potential harm to your reputation, property, or personal safety in the event of a data breach. You agree that sensitive personal information will be processed in accordance with the purposes and methods set forth in this Policy.<\/p>\n

2. Collection and Use of Personal Information<\/h2>\n

With regard to the following issues, we recommend referring to the sections titled \u201cCollection of Personal Information \u2013 General Provisions\u201d and \u201cCollection of Personal Information \u2013 Notice at the Time of Collection\u201d in the main body of this Privacy Policy.<\/p>\n

The types of personal information we collect from you (including sensitive personal information)<\/p>\n

How we collect and use your personal information, the purposes for which we use it, and how we share or disclose your personal information.<\/p>\n

Hilton will not knowingly collect or disclose personal information from children under the age of 14. When we collect personal information from a person under the age of 14, we must obtain consent from their parent or guardian, and we will handle such information in accordance with the safeguards established by applicable laws and regulations.<\/p>\n

We will use your personal information with your consent or as otherwise required or permitted by applicable law (for example, if the processing is necessary to enter into or fulfill a contract with you, if the processing is necessary to comply with legal obligations, etc.). If we wish to use your personal information for other purposes, we will obtain your additional consent, unless such further use without new consent is required or permitted by applicable law. If your consent is essential for the processing of your personal information and you refuse to provide it, we may not be able to provide all of our services.<\/p>\n

3. Disclosure and Sharing of Personal Information<\/h2>\n

With your explicit consent, where required, we may share your personal information for the purposes described in this Privacy Policy with members of the Hilton brand portfolio worldwide, our service providers, and other third parties as follows:<\/p>\n

Hilton Worldwide Holdings Inc. and its subsidiaries, as well as the members of the Hilton brand portfolio, including franchised and managed hotels,<\/p>\n

service providers that provide services on behalf of Hilton;<\/p>\n

Payment Card Issuers and Processors<\/p>\n

employers specified in company agreements;<\/p>\n

advertising networks and analytics providers for Hilton's website and mobile apps.<\/p>\n

The processing of your personal information by members of the Hilton brand portfolio\u2014including the purposes and means of processing and the categories of personal information processed\u2014is governed by this Privacy Policy. Please contact the Data Protection Office at dataprotectionoffice@hilton.com for contact information for other entities that may receive your personal data.<\/p>\n

Some of the third parties listed above may also process your personal information for their own purposes as data processors, in which case their own privacy policies will apply, including the purposes and means of processing and the categories of personal information processed.<\/p>\n

To provide and optimize our services, our applications incorporate third-party SDKs (including WeChat Mini Programs). Listed below are the names of the third-party SDKs we currently incorporate, the types of personal information collected, and the purposes of collection and use. If you have any questions about the collection of personal information by third parties through these SDKs, please refer to the relevant privacy policy.<\/p>\n

Alipay App Payment SDK<\/p>\n

SDK Provider<\/p>\n

Alipay (China) Network Technology Co., Ltd.<\/p>\n

Purpose of the SDK<\/p>\n

Payment<\/p>\n

An app that incorporates the SDK<\/p>\n

iOS, Android<\/p>\n

Types of Personal Information Collected by the SDK<\/p>\n

General device information (IMEI\/IMSI, SIM card serial number\/MAC address, Android ID: for Android devices only), network information<\/p>\n

Link to the SDK's Privacy Policy<\/p>\n

https:\/\/opendocs.alipay.com\/open\/01g6qm<\/p>\n

WeChat Pay<\/p>\n

SDK Provider<\/p>\n

Tencent<\/p>\n

Purpose of the SDK<\/p>\n

Payment<\/p>\n

An app that incorporates the SDK<\/p>\n

iOS, Android, WeChat Mini Programs<\/p>\n

Types of Personal Information Collected by the SDK<\/p>\n

WeChat User OpenID<\/p>\n

Link to the SDK's Privacy Policy<\/p>\n

https:\/\/weixin.qq.com\/cgi-bin\/readtemplate?t=weixin_business_pay<\/p>\n

Adobe Analytics SDK for WeChat Mini Programs<\/p>\n

SDK Provider<\/p>\n

Adobe<\/p>\n

Purpose of the SDK<\/p>\n

User Clicks and Usage Records<\/p>\n

An app that incorporates the SDK<\/p>\n

WeChat Mini Programs<\/p>\n

Types of Personal Information Collected by the SDK<\/p>\n

Location information, device information, operating system version<\/p>\n

Link to the SDK's Privacy Policy<\/p>\n

https:\/\/github.com\/NJRojas\/aep-sdks-documentation\/tree\/master\/resources\/adobe-experience-platform-mini-programs-sdk<\/p>\n

Adobe Analytics SDK<\/p>\n

SDK Provider<\/p>\n

Adobe<\/p>\n

Purpose of the SDK<\/p>\n

User Clicks and Usage Records<\/p>\n

An app that incorporates the SDK<\/p>\n

iOS, Android<\/p>\n

Types of Personal Information Collected by the SDK<\/p>\n

Location information, device information, operating system version<\/p>\n

Link to the SDK's Privacy Policy<\/p>\n

https:\/\/www.adobe.com\/cn\/privacy\/policy.html<\/p>\n

Baidu Maps SDK<\/p>\n

SDK Provider<\/p>\n

Baidu<\/p>\n

Purpose of the SDK<\/p>\n

View nearby hotels on the map<\/p>\n

An app that incorporates the SDK<\/p>\n

Android<\/p>\n

Types of Personal Information Collected by the SDK<\/p>\n

Location Information (Domestic Users)<\/p>\n

Link to the SDK's Privacy Policy<\/p>\n

https:\/\/lbsyun.baidu.com\/index.php?title=open\/law<\/p>\n

Google Maps SDK<\/p>\n

SDK Provider<\/p>\n

Google<\/p>\n

Purpose of the SDK<\/p>\n

View nearby hotels on the map<\/p>\n

An app that incorporates the SDK<\/p>\n

Android<\/p>\n

Types of Personal Information Collected by the SDK<\/p>\n

Location Information (Domestic Users)<\/p>\n

Link to the SDK's Privacy Policy<\/p>\n

https:\/\/developers.google.cn\/maps\/faq?hl=zh-cn#tos_logging<\/p>\n

Workspace ONE<\/p>\n

SDK Provider<\/p>\n

VMware<\/p>\n

Purpose of the SDK<\/p>\n

Logging app crashes and error messages<\/p>\n

An app that incorporates the SDK<\/p>\n

iOS, Android<\/p>\n

Types of Personal Information Collected by the SDK<\/p>\n

Device Information, Operating System Version<\/p>\n

Link to the SDK's Privacy Policy<\/p>\n

https:\/\/www.vmware.com\/cn\/help\/privacy\/products-and-services-notice.html<\/p>\n

Braze SDK<\/p>\n

SDK Provider<\/p>\n

Braze<\/p>\n

Purpose of the SDK<\/p>\n

Collect and synchronize user data; track engagement with marketing, push notifications, and in-app messages<\/p>\n

An app that incorporates the SDK<\/p>\n

Android, iOS, web<\/p>\n

Types of Personal Information Collected by the SDK<\/p>\n

Session data, purchase data, user data<\/p>\n

Link to the SDK's Privacy Policy<\/p>\n

https:\/\/www.braze.com\/company\/legal\/privacy<\/p>\n

Branch SDK<\/p>\n

SDK Provider<\/p>\n

Branch<\/p>\n

Purpose of the SDK<\/p>\n

Content views, user clicks<\/p>\n

An app that incorporates the SDK<\/p>\n

Android, iOS<\/p>\n

Types of Personal Information Collected by the SDK<\/p>\n

IP address, device information, operating system version<\/p>\n

Link to the SDK's Privacy Policy<\/p>\n

https:\/\/legal.branch.io\/#branchio-privacypolicy<\/p>\n

Notwithstanding the situations described above, we may disclose personal information to third parties in order to: comply with applicable laws or valid legal processes; respond to requests from governments or public and governmental authorities; protect the rights, privacy, safety, or property of Hilton, website visitors, guests, employees, or the public; pursue or exercise our rights; or respond to emergencies.<\/p>\n

4. Mobile and Geolocation Services<\/h2>\n

We may collect your personal information if you download and use our mobile apps or other digital platforms, such as WeChat Mini Programs. We will obtain your consent and collect, use, disclose, and otherwise process this information in accordance with this Privacy Policy. If you allow us to access location information on your device to use the features and services of our app, such information may include geolocation data. We also collect information about your device, such as the brand, model, operating system, and operating system version of your phone, to direct you to the appropriate app store to download our mobile apps.<\/p>\n

You can prevent or limit the collection of this information by changing the settings in the Hilton Honors app or on your device.<\/p>\n

5. Interest-Based Analytics and Advertising<\/h2>\n

We also work with third parties to deliver targeted advertising based on your online activities across various websites, mobile apps, and devices over time. Our advertising partners may collect information about your activities related to our services on your current device and combine it with information about your activities on other websites, mobile apps, and devices. They may collect this information using server logs, cookies, web beacons, tags, pixels, mobile advertising IDs, cross-device links, and similar technologies. This information may include your personal information.<\/p>\n

You can opt out of interest-based advertising and cross-device linking in your current browser or in the web browsers and mobile apps on your device. We do not currently accept \u201cdo not track\u201d signals. For more information, please see the section titled \u201cAnalytics and Interest-Based Advertising\u201d in the main body of this Policy, as well as the section on \u201cCookies and Other Technologies.\u201d.<\/p>\n

6. Editing and Accessing Your Personal Information and Deleting Your Account<\/h2>\n

You have the right to access, correct, and\/or (under certain circumstances) delete your personal information; to withdraw your consent to our processing of your personal information; to cancel your subscription account (if any); object to the use of your personal information in automated decision-making, and file complaints regarding how we process your personal information. You may have additional rights under other applicable laws. To find out how to contact us, please refer to the contact information in Section 11 below or in the section titled \u201cYour Rights and Choices\u201d in the main body of this Policy. We strive to process these requests within the timeframe required by law in accordance with applicable laws. Specifically, Hilton will respond to a request to cancel your registration within 15 days of receiving it, except in exceptional circumstances, in which case the data subject will be informed of the expected timeframe if the response requires more than 15 days. Please note that if you request to cancel your account registration, you will no longer be able to enjoy any benefits as of the cancellation date. After you cancel your account registration, your personal information will be deleted or anonymized, unless applicable laws require us to retain such information.<\/p>\n

7. How We Protect Personal Information<\/h2>\n

We take reasonable measures to: (i) protect personal information from unauthorized access, disclosure, alteration, or destruction; and (ii) ensure that personal information is accurate and up-to-date by implementing appropriate technical and organizational measures. For more information, please see the section titled \u201cHow We Protect Personal Information\u201d in the main body of this Privacy Policy.<\/p>\n

We are not responsible for the collection, use, disclosure, or other processing of personal information by third-party websites or applications. We encourage you to read the privacy policies and terms of use of those websites and applications. This applies to: (1) in-hotel Internet services that we may offer; (2) third-party websites and applications to which links on our websites and mobile applications may direct you; and (3) third-party digital messaging applications or platforms that we use to communicate with you.<\/p>\n

8. International Transfer of Personal Information<\/h2>\n

Because Hilton operates worldwide, subject to your explicit consent where required, Hilton may transfer the personal information of data subjects (including sensitive personal information, where applicable) to jurisdictions outside of China, including the United States, Europe, and other jurisdictions where Hilton, its service providers, and other relevant third parties conduct business. In particular, your personal data may be transferred to Hilton Domestic Operating Company Inc. for storage and processing in accordance with this Privacy Policy through Hilton\u2019s global centralized reservation system, which is hosted in the United States. Personal data stored in Hilton\u2019s global centralized reservation system may be further transferred to properties in different countries based on your reservations, in accordance with this Policy. Please contact the Data Protection Office at dataprotectionoffice@hilton.com for contact information regarding other entities that may receive your personal data.<\/p>\n

We will take appropriate measures to protect the integrity and confidentiality of your information and to ensure that your personal information is processed in accordance with the main text of this Policy and in compliance with applicable laws.<\/p>\n

9. Data Retention Period<\/h2>\n

We will retain your personal information for as long as necessary to fulfill the purpose for which it was collected, or as required or permitted by law. We will destroy your personal information in accordance with our data retention and management procedures. For more information, please see the section titled \u201cData Retention Periods\u201d in the main body of this Policy.<\/p>\n

10. Changes to the Privacy Policy<\/h2>\n

If we make substantial changes to this Privacy Policy, we will post those changes. For more information, please see the section titled \u201cChanges to the Privacy Policy\u201d in the main text of this Privacy Policy. If required by local laws, we will notify you and\/or seek your consent.<\/p>\n

11. Contact Information for Questions or Concerns<\/h2>\n

If you have any questions, requests, or complaints regarding the protection of personal information, please contact us. You can contact the Data Protection Office at: DataProtectionOffice@hilton.com, or, if you wish to contact the representative in China, please email: China_Privacy@hilton.com.<\/p>\n

Appendix A-7 \u2013 Residents of Brazil<\/h3>\n

To the extent that you are located in Brazil or are subject to Brazil\u2019s General Data Protection Law\u2014Federal Law No. 13709\/18 on the Protection of Personal Data (\u201cLGPD\u201d)\u2014the provisions set forth below must be read and applied to the processing of your personal data accordingly. Unless otherwise specified in this Appendix, the remainder of the terms, including Appendix A, where applicable, will remain unchanged and fully valid and effective.<\/p>\n

1. Rights of Data Subjects<\/h2>\n

Under certain circumstances, you have the following rights under the LGPD with respect to your personal data:<\/h3>\n

Right to Information: the right to receive clear, transparent, and understandable information about the use of one\u2019s personal data;<\/p>\n

Right to Confirmation and Access: the right to receive confirmation of and access to your personal data in our possession;<\/p>\n

Right to rectification: the right to request that your personal data be corrected if it is outdated, inaccurate, or incorrect, and\/or to have it completed;<\/p>\n

Right to anonymization, blocking, or deletion: to anonymize, block, or delete any unnecessary or excessive data processed in accordance with applicable law;<\/p>\n

Right to withdraw consent at any time for data processing based on consent: the right to withdraw consent to the processing of one\u2019s personal data when such processing is based on consent;<\/p>\n

Right to data portability: the right to request a copy of one\u2019s personal data and to have it transferred to another database in accordance with additional regulations issued by the local authority;<\/p>\n

Right to receive information about public and private entities: the right to receive information about public and private entities with which your personal data is shared;<\/p>\n

Right to object: the right to object to any processing activity based on a legal basis other than consent in the event of a violation of the LGPD;<\/p>\n

Right to review automated decisions: the right to review decisions made by a natural person that are based solely on the automated processing of personal data, whenever such decisions affect one\u2019s interests;<\/p>\n

The right to file a complaint with the local data protection authority or consumer protection agencies.<\/p>\n

2. Legal Basis<\/h2>\n

Hilton relies on the following legal bases when processing your personal data for the purposes set forth in the Global Privacy Policy, in accordance with Article of Law No. 7 on the Protection of Personal Data:<\/p>\n

consent of the data subject (Art. 7, I);<\/p>\n

to comply with a legal or regulatory obligation (Art. 7, II);<\/p>\n

where necessary for the performance of a contract or for steps taken prior to entering into a contract to which the data subject is a party (Art. 7, V);<\/p>\n

where necessary for the legitimate interests of the data controller or a third party, unless the fundamental rights of the data subject take precedence (Art. 7, IX).<\/p>\n

However, depending on the specific circumstances, there may be other legal bases set forth in the LGPD.<\/p>\n

3. International Transfers<\/h2>\n

When we transfer information originating in Brazil to a country outside Brazil, we will take steps to ensure that such transfers are handled with care to protect your privacy rights:<\/p>\n

Transfers within the Hilton Group of companies may be covered by an agreement entered into by Hilton\u2019s affiliates (an intra-group agreement) that contractually obligates each affiliate to ensure that your information receives an adequate and consistent level of protection wherever it is transferred within Hilton, in accordance with the LGPD;<\/p>\n

If we transfer your data outside the Hilton Group of companies\u2014including to other companies that provide services to us\u2014we will obtain contractual commitments and guarantees from them to protect your information, such as standard contractual clauses or binding corporate rules. In the absence of guidance from the local supervisory authority, we may, until such time as guidance is provided, follow the standard models adopted by the European Union or other competent authorities;<\/p>\n

We are also able to transfer personal information to countries that are recognized as having an adequate level of legal protection or where we can be certain that alternative arrangements are in place to protect your privacy rights.<\/p>\n

Please contact us if you would like more information about the specific mechanism we use to transfer your personal data outside of Brazil.<\/p>\n

Appendix A-8 \u2013 Residents of Monaco<\/h3>\n

For data subjects in the Principality of Monaco, this Appendix provides additional information that Hilton is required to disclose to you, as well as certain rights you have regarding the processing of your personal data under applicable local laws. In the event of any conflict with any provision contained in the main text of this Privacy Policy or Appendix A, the provisions of this Appendix shall prevail, as applicable.<\/p>\n

1. Legal Basis for the Processing of Your Personal Data<\/h2>\n

Hilton relies on legal bases when processing personal data for the purposes set forth in the main text of the Global Privacy Policy, in accordance with Law No. 1,054 on the Protection of Personal Data (\u201cLaw No. 1,054\u201d).<\/p>\n

2. Access to Personal Data and Customer Rights<\/h2>\n

In accordance with Law No. 1,054, you have the right to access, correct, delete, and transfer your personal data, as well as the right to object to and restrict the processing of such personal data. Upon verification of your identity, you may exercise the rights listed above by contacting the Data Protection Officer (\u201cDPO\u201d) at the email address DataProtectionOffice@hilton.com. If, after contacting the DPO, you believe that your rights have not been respected, you may file a complaint with the Personal Data Protection Authority (\u201cAPDP\u201d).<\/p>\n

3. Personal Data Security<\/h2>\n

If a breach of your personal data occurs that poses a high risk to your rights and freedoms, Hilton will notify you as soon as possible and take all necessary measures to mitigate the risks associated with such a breach. Regardless of whether your data is processed by Hilton or by its subcontractors and partners, the same security and privacy requirements apply to your personal data.<\/p>\n

4. International Transfers of Personal Data<\/h2>\n

Hilton is required to transfer your personal data to its affiliates outside the Principality of Monaco, which include Hilton Domestic Operating Company Inc., all of which are based in the United States, as well as their local service providers, in order to complete reservations, process Hilton Honors enrollment, and conduct promotional activities through its website, whose servers are located abroad.<\/p>\n

When a subcontractor or partner is located in a country that has not been recognized as providing a level of protection adequate to that offered by Law No. 1,054 (as in the case of the United States), Hilton must provide a transfer authorization form in order to comply with the requirements of Law No. 1,054 regarding the security and privacy of personal data, and subcontractors must ensure adequate protection of personal data.<\/p>\n

5. Language<\/h2>\n

This Privacy Policy is available in English and French. In the event of any inconsistencies or differing interpretations between the English and French versions, the English text shall prevail.<\/p>\n

Appendix A-9 \u2013 Residents of Nigeria<\/h3>\n

To the extent that the data subject is located in Nigeria or is subject to the Nigerian Data Protection Act (NDPA) of 2023, the provisions set forth below must be read and applied accordingly to the processing of the data subject\u2019s personal data. Where there is a conflict with any provision contained in the main text of this Privacy Policy or Appendix A, the provisions of this Appendix shall prevail, as applicable.<\/p>\n

1. Legal Basis for Processing<\/h2>\n

In accordance with Nigeria\u2019s Data Protection Act (\u201cNDPA\u201d), Hilton processes the personal information of data subjects for the purposes set forth in the Global Privacy Policy based on the following legal grounds:<\/p>\n

Consent: where explicit consent has been provided for specific processing activities.<\/p>\n

Contractual necessity: to fulfill our obligations under a contract with you, such as processing reservations and providing the requested services.<\/p>\n

Legal obligation: to comply with applicable Nigerian laws and regulatory requirements.<\/p>\n

Legitimate Interests: To pursue our legitimate business interests, provided that such processing does not override your fundamental rights and freedoms.<\/p>\n

2. Rights of Nigerian Data Subjects<\/h2>\n

As a resident of Nigeria, the data subject is entitled to the following protections under the NDPA:<\/h3>\n

Right of access: You may request confirmation as to whether your personal information is being processed and, if so, access to that information.<\/p>\n

Right to Correction: The user has the right to request the correction of inaccurate or incomplete personal information.<\/p>\n

Right to Erasure: You may request the erasure of your personal information under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.<\/p>\n

Right to restrict processing: You may request that the processing of your personal information be restricted in specific situations.<\/p>\n

Right to data portability: The data subject has the right to receive their personal information in a structured, commonly used, and machine-readable format and to transmit it to another data controller.<\/p>\n

Right to Object: You may object to the processing of your personal information based on legitimate interests or for direct marketing purposes.<\/p>\n

Right to Withdraw Consent: If the processing is based on consent, the data subject has the right to withdraw that consent at any time, without affecting the lawfulness of the processing based on consent prior to its withdrawal.<\/p>\n

Right to File a Complaint: The data subject has the right to file complaints with the Nigerian Data Protection Commission (NDPC).<\/p>\n

3. Data Transfer and Sharing<\/h2>\n

We may transfer your personal information to third parties, including entities within the Hilton group and third-party service providers, for the purposes described in this Privacy Policy. When we transfer personal information outside of Nigeria, we ensure that appropriate safeguards are in place to protect the data in accordance with the NDPA.<\/p>\n

4. How We Protect Your Personal Information<\/h2>\n

We take reasonable measures to: (i) protect personal information from unauthorized access, disclosure, alteration, or destruction; and (ii) ensure that personal information is accurate and up-to-date by implementing appropriate technical and organizational measures. For more information, please see the section titled \u201cHow We Protect Personal Information\u201d in the main body of this Privacy Policy.<\/p>\n

5. Data Retention<\/h2>\n

Your personal information will be retained only for as long as necessary to fulfill the purposes for which it was collected or as required by Nigerian law. When we destroy your personal information, we do so in a manner that prevents the information from being restored or reconstructed.<\/p>\n

6. Cookies and Other Technologies<\/h2>\n

Our website may use \u201ccookies\u201d or \u201cother technologies\u201d (such as \u201cpixel tags,\u201d \u201cweb beacons,\u201d \u201cclear GIFs,\u201d links in emails, JavaScript, and device IDs assigned by Google or Apple, or similar technologies). For more information, please see the section titled \u201cCookies and Other Technologies\u201d in the main body of this Policy.<\/p>\n

7. Contact Information<\/h2>\n

If you have any questions, concerns, or requests regarding the processing of personal information under Nigerian law, please contact the Data Protection Office at:<\/p>\n

Email: DataProtectionOffice@hilton.com<\/p>\n

We are committed to responding to requests in a timely manner and in accordance with the NDPA.<\/p>\n

8. Changes to the Privacy Policy<\/h2>\n

This Privacy Policy may be updated from time to time. When we make substantial changes to this Privacy Policy, we will post a link to the revised Privacy Policy on our website\u2019s home page. You can check when this Privacy Policy was last updated by referring to the date at the top of the Privacy Policy. Any changes to our Privacy Policy will take effect after the revised and updated Privacy Policy is posted on the website.<\/p>\n

Appendix A-10 \u2013 Korean Privacy Regulations<\/h3>\n

Hilton complies with the Personal Information Protection Act (PIPA) and other applicable laws to protect the freedoms and rights of data subjects, and handles personal information in a lawful and secure manner. In accordance with Article 30 of the PIPA, we establish and disclose the following rules regarding the processing of personal information to guide data subjects on the procedures and standards for the processing and protection of personal information, and to ensure that complaints are resolved in a timely and accurate manner. Where there is a conflict with any provision contained in the main text of this Policy or Appendix A, the provisions of this Appendix shall prevail, as applicable.<\/p>\n

To the extent that the data subject is located in South Korea or is otherwise subject to the PIPA law, the provisions set forth below must be read and applied to the processing of personal information accordingly.<\/p>\n

Contact Information: In accordance with Article 32-5 of the Information and Communications Network Act, a national representative (local resident) responsible for information and communications services is designated as follows:<\/p>\n

Local Representative: Residents of Korea may contact the local representative by phone, email, or mail with any questions or complaints regarding the processing of their personal data.<\/p>\n

Area Manager: Jung Byung-hyuk (Brad Jeong), CEO, Conrad Seoul<\/p>\n

Phone: +82 02 6137 7600<\/p>\n

Email address: Brad.jeong@conradhotels.com<\/p>\n

Address: 10 Gukjegeumyuong-ro, Yeouido, Seoul, 07326, South Korea<\/p>\n

Data Protection Office: You can also contact Hilton\u2019s Data Protection Office.<\/p>\n

Phone: +82 070 4732 6767<\/p>\n

Email address: DataProtectionOffice@hilton.com<\/p>\n

Address: 7930 Jones Branch Drive, McLean, Virginia 22102, United States of America<\/p>\n

Data Subject Rights Portal at datarights.hilton.com<\/p>\n

1. Processing and Retention Period of Personal Information<\/h2>\n

We will use your personal information with your consent or as permitted by applicable law. If we wish to use your personal information for other purposes, we will obtain your additional consent, unless such additional use is permitted by applicable law.<\/p>\n

Hilton does not knowingly collect, disclose, or sell personal information from children under the age of 14.<\/p>\n

Retention Period: Personal information is retained for as long as necessary to fulfill the purposes for which it was collected, in accordance with internal retention policies, typically for the period consented to by the data subject at the time of collection, or for the duration of the contractual relationship, and for any additional period required by applicable law. This information is stored and managed in the United States.<\/p>\n

Destruction and Disposal: We will promptly destroy personal information at the end of the retention period, as described above. When we destroy personal information, we do so in a manner that prevents the information from being recovered or reconstructed.<\/p>\n

Personal data processed with the data subject\u2019s consent: Hilton processes the following personal information with the data subject\u2019s consent<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Hilton Honors Number<\/p>\n

Home Address<\/p>\n

Preferred language<\/p>\n

Room Preferences<\/p>\n

Information about Internet or other online activities, including information regarding a customer\u2019s interaction with Hilton\u2019s websites, apps, or advertisements<\/p>\n

IP Addresses<\/p>\n

Session ID<\/p>\n

Device Information (including the MAC address)<\/p>\n

Social media information; publicly available online information (including via social media platforms)<\/p>\n

Demographic Data<\/p>\n

Administering Contests and Lotteries<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from the consumers themselves<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Email address<\/p>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

Room Preferences<\/p>\n

Information about Internet or other online activities, including information regarding a customer\u2019s interaction with Hilton\u2019s websites, apps, or advertisements<\/p>\n

IP Addresses<\/p>\n

Session ID<\/p>\n

Booking Engine<\/p>\n

If you have a Hilton and American Express co-branded credit card<\/p>\n

If your Hilton and Amazon accounts are linked<\/p>\n

If your Hilton and Lyft accounts are linked<\/p>\n

Amount of the expense<\/p>\n

Determine whether guests are eligible for special or promotional rates<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Hilton Honors Number<\/p>\n

Company Name and Number<\/p>\n

Name and number of the travel agent<\/p>\n

Verify Your Mobile Account<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Process payments, including implementing strong customer authentication (SCA) where required by law<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(4) of the PIPA Act (Performance and Fulfillment of a Contract)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Home Address<\/p>\n

Payment Card Information<\/p>\n

IP Addresses<\/p>\n

Process transactions with partners<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(4) of the PIPA Act (Performance and Fulfillment of a Contract)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

Optimizing Our Websites and Mobile Apps<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Information about Internet or other online activities, including information regarding a customer\u2019s interaction with Hilton\u2019s websites, apps, or advertisements<\/p>\n

IP Addresses<\/p>\n

Detect and Prevent Fraud<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Home Address<\/p>\n

Payment Card Information<\/p>\n

Hilton Honors Number<\/p>\n

Information about Internet or other online activities, including information regarding a customer\u2019s interaction with Hilton\u2019s websites, apps, or advertisements<\/p>\n

IP Addresses<\/p>\n

Session ID<\/p>\n

Information on Geolocation<\/p>\n

Device Information (including the MAC address)<\/p>\n

Send marketing messages via SMS, service-related SMS messages, and messages related to Hilton Honors<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Phone and Fax Numbers<\/p>\n

Preferred language<\/p>\n

Conduct sales activities for reservations, meetings, and group events<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Home Address<\/p>\n

Send marketing communications via email<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Email address<\/p>\n

Send marketing communications via direct mail<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Home Address<\/p>\n

Retain corporate books and accounting records to comply with legal requirements for corporate reporting, auditing, taxes, and income reconciliation<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Payment Card Information<\/p>\n

Amount of the expense<\/p>\n

Allow guests to access their Hilton Honors account<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Preferred language<\/p>\n

Room Preferences<\/p>\n

Room Selection and Assignment<\/p>\n

Arrival Time<\/p>\n

Departure Date<\/p>\n

Your MyWay Preferences<\/p>\n

Your email preferences and consent settings (such as explicit acceptance or rejection, if applicable)<\/p>\n

Description of an incident that occurs at a Hilton property or involves a Hilton employee, including incidents related to security, violations of the law, violations of applicable regulations, or breaches of contractual obligations<\/p>\n

Description of a complaint you submit to us, including your free-form written feedback if you are a Hilton Honors member<\/p>\n

Details of the spa and wellness service or treatment (such as date, time, and type of service)<\/p>\n

Amount of the expense<\/p>\n

Process and manage business travel reservations<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(4) of the PIPA Act (Performance and Fulfillment of a Contract)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Contact information for the corporate travel organizer (name, title, company, work phone number, email, and address)<\/p>\n

Contact members of the media and social media influencers in their professional capacity<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name and number of the travel agent<\/p>\n

Correctly awarding points to consumers who participate in airline loyalty programs<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(4) of the PIPA Act (Performance and Fulfillment of a Contract)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name and number of the partner airline<\/p>\n

To ensure safety and allow guests to park at our facilities<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

Directly from the cameras located inside and around the property<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Vehicle Information<\/p>\n

Protecting guests, employees, and visitors at the properties<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Source<\/h3>\n

Directly from the cameras located inside and around the property<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Images or video footage captured by closed-circuit television (CCTV)<\/p>\n

Internal and External Promotions and Communications<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from the security cameras on the property<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Promotional images or photos taken by photographers at the hotel<\/p>\n

Support marketing activities<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

Indirectly from consumers, by reviewing publicly available information on their social media channels<\/p>\n

From publicly available online sources<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Booking Engine<\/p>\n

If you have a Hilton and American Express co-branded credit card<\/p>\n

If your Hilton and Amazon accounts are linked<\/p>\n

If your Hilton and Lyft accounts are linked<\/p>\n

Amount of the expense<\/p>\n

Sharing this data with advertising networks that provide personalized ads<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

Indirectly from consumers, by reviewing publicly available information on their social media channels<\/p>\n

From publicly available online sources<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Information about Internet or other online activities, including information regarding a customer\u2019s interaction with Hilton\u2019s websites, apps, or advertisements<\/p>\n

IP Addresses<\/p>\n

Session ID<\/p>\n

Device Information (including the MAC address)<\/p>\n

Troubleshooting Website Issues<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

IP Addresses<\/p>\n

Customer Reviews and Survey Responses<\/p>\n

Free-form textual feedback<\/p>\n

Display targeted ads in the media<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

Indirectly from consumers, by reviewing publicly available information on their social media channels<\/p>\n

From publicly available online sources<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Booking Engine<\/p>\n

If you have a Hilton and American Express co-branded credit card<\/p>\n

If your Hilton and Amazon accounts are linked<\/p>\n

If your Hilton and Lyft accounts are linked<\/p>\n

Evaluate the use of various streaming services<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Source<\/h3>\n

Directly from the customer, thanks to access to a streaming service via the Connected Room feature<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Use of the streaming service (including service used, hours of use, login method, and logout method)<\/p>\n

To provide you with the benefits associated with your co-branded card<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(4) of the PIPA Act (Performance and Fulfillment of a Contract)<\/p>\n

Source<\/h3>\n

From American Express<\/p>\n

Categories of Personal Information Processed<\/h3>\n

If you have a Hilton and American Express co-branded credit card<\/p>\n

Allow the use of Hilton Honors points as part of Amazon's \"Buy with Points\" program<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(4) of the PIPA Act (Performance and Fulfillment of a Contract)<\/p>\n

Source<\/h3>\n

From Amazon<\/p>\n

Categories of Personal Information Processed<\/h3>\n

If your Hilton and Amazon accounts are linked<\/p>\n

Fulfill requests to share digital keys, allowing guests to access their rooms and hotel facilities<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Information on Geolocation<\/p>\n

To ensure a more personalized welcome and stay, and to address service-related issues in order to best meet guests\u2019 needs<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

Indirectly from consumers, by reviewing publicly available information on their social media channels<\/p>\n

From publicly available online sources<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Social media information; publicly available online information (including via social media platforms)<\/p>\n

Link this information to the customer records already in Hilton's database<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

Indirectly from consumers, by reviewing publicly available information on their social media channels<\/p>\n

From publicly available online sources<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Demographic Data<\/p>\n

Send you the communications you wish to receive<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Your MyWay Preferences<\/p>\n

Determine whether guests are eligible for special or promotional rates<\/p>\n

Legal Basis<\/h3>\n

Section 15(1)(1) of the PIPA Act (Consent)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Hilton Honors Number<\/p>\n

Company Name and Number<\/p>\n

Name and number of the travel agent<\/p>\n

Addressing security issues \u2013 Complying with legal or contractual obligations<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(6) Legitimate Interest<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Description of an incident that occurs at a Hilton property or involves a Hilton employee, including incidents related to security, violations of the law, violations of applicable regulations, or breaches of contractual obligations<\/p>\n

Description of a complaint you submit to us, including your free-form written feedback if you are a Hilton Honors member<\/p>\n

Details of the spa and wellness service or treatment (such as date, time, and type of service)<\/p>\n

Personal data processed without the data subject's consent. Hilton processes the following personal information without the data subject's consent.<\/p>\n

Process guest reservations and verify their identities<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(4) of the PIPA Act (Performance and Fulfillment of a Contract)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

Send guests notifications regarding their reservations<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(4) of the PIPA Act (Performance and Fulfillment of a Contract)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

From a demographic data company<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Email address<\/p>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

Provide assistance and support to customers<\/p>\n

Legal Basis<\/h3>\n

Article 15(1)(4) of the PIPA Act (Performance and Fulfillment of a Contract)<\/p>\n

Source<\/h3>\n

Directly from consumers<\/p>\n

From third parties, such as travel booking platforms and credit card providers<\/p>\n

Categories of Personal Information Processed<\/h3>\n

Name<\/h3>\n

Phone and Fax Numbers<\/p>\n

Email address<\/p>\n

Home Address<\/p>\n

Hilton Honors Number<\/p>\n

WeChat Profile Name and Photo<\/p>\n

Arrival Time<\/p>\n

Contact information for the corporate travel organizer (name, title, company, work phone number, email, and address)<\/p>\n

Booking Engine<\/p>\n

If you have a Hilton and American Express co-branded credit card<\/p>\n

If your Hilton and Amazon accounts are linked<\/p>\n

If your Hilton and Lyft accounts are linked<\/p>\n

2. Rights and Obligations of Data Subjects<\/h2>\n

As a resident of Korea, you have the following rights under the PIPA Act:<\/h3>\n

Right to Be Informed<\/p>\n

Right of Access<\/p>\n

Right to Correction<\/p>\n

Right to Erasure<\/p>\n

Right to Object, Withdraw Consent, or Suspend Processing<\/p>\n

Right to Data Portability<\/p>\n

Right to Object to Automated Decision-Making<\/p>\n

Exercising Rights: Data subjects may exercise their rights at any time by submitting a request to the following office using the contact information provided below. The Data Protection Office will respond promptly within the timeframe permitted by law.<\/p>\n

Department: Office of Data Protection<\/p>\n

Phone: +82 070 4732 6767<\/p>\n

Email address: DataProtectionOffice@hilton.com<\/p>\n

Address: Data Protection Office, 7930 Jones Branch Drive, McLean, Virginia 22102, United States of America<\/p>\n

Data Subject Rights Portal at datarights.hilton.com<\/p>\n

In some circumstances, you may be able to submit a request on behalf of someone else. If you submit a request on behalf of someone else, you may be asked to provide proof of authorization.<\/p>\n

Remedies in the Event of a Violation of Rights and Interests: To seek protection in the event of a personal information breach, you may request dispute resolution or consultation from organizations such as the Personal Information Breach Reporting Center or the Privacy Breach Reporting Center of the Korea Internet & Security Agency (KISA). For other reports and consultations regarding personal information breaches, please contact the following institutions:<\/p>\n

Personal Information Dispute Mediation Committee: (no area code) 1833 6972 (www.kopico.go.kr)<\/p>\n

KISA Personal Information Violation Reporting Center: (no area code) 118 (privacy.kisa.or.kr)<\/p>\n

National Police Agency: (no area code) 182 (ecrm.police.go.kr)<\/p>\n

3. Cookies and Other Technologies<\/h2>\n

The site may use \u201ccookies\u201d or \u201cother technologies\u201d (such as \u201cpixel tags,\u201d \u201cweb beacons,\u201d \u201cclear GIFs,\u201d links in emails, JavaScript, device IDs assigned by Google or Apple, or similar technologies) to provide personalized content and offers. Cookies are small text files that are stored on your computer or mobile device when you visit a website. For more information about cookies and other technologies, please refer to the Online and Mobile Information We Collect.<\/p>\n

Behavioral Information: Subject to your consent to the use of cookies and other technologies while interacting with the website or mobile app, Hilton will process and collect behavioral information related to such interactions. If you consent and log in to your Hilton Honors account, this behavioral information will be associated with your account. Behavioral information is used to deliver personalized advertising, optimize our website and mobile app, and support internal analytics. Behavioral information is retained only for as long as necessary to fulfill the purposes for which it was collected or as permitted by law.<\/p>\n

Enabling\/Blocking Cookies and Other Technologies: For instructions on how to remove or block cookies from your device at any time, please refer to the \u201cManaging Cookies and Other Technologies\u201d section in the main body of this Policy.<\/p>\n

4. International Transfer of Personal Information<\/h2>\n

With the consent of the individual concerned, Hilton will collect, process, and transfer the relevant personal information outside of Korea to the United States, as necessary to process reservations and enable participation in the Hilton Honors program.<\/p>\n

5. How We Protect Personal Information<\/h2>\n

We take reasonable measures to: (i) protect personal information from unauthorized access, disclosure, alteration, or destruction; and (ii) ensure that personal information is accurate and up-to-date by implementing appropriate technical and organizational measures.<\/p>\n

For more information, please refer to the section titled \u201cHow We Protect Your Information\u201d in the main body of this Privacy Policy.<\/p>\n

6. Changes to the Privacy Policy<\/h2>\n

This Privacy Policy is effective as of the most recent update date indicated at the top of this Policy. For a previous version of this Policy, please send an email to privacy@hilton.com.<\/p>\n

For a summary of the material changes, please refer to the \u201cChanges to the Privacy Policy\u201d section.<\/p>\n

Appendix A-11 \u2013 Residents of Mexico<\/h3>\n

This Appendix provides additional information for individuals residing in Mexico. If you are based in Mexico, we may share the following personal information with Invex, a third party that provides telemarketing services on behalf of the Hilton\/Invex co-branded credit card:<\/p>\n

Hilton Honors Number<\/p>\n

Hilton Honors Program Tier<\/p>\n

Name<\/h3>\n

Last Name<\/p>\n

Email address<\/p>\n

Phone number<\/p>\n

Participation in the co-branded card program (Y\/N)<\/p>\n

Date of Last Stay<\/p>\n

Date of your next stay<\/p>\n

You may opt out of receiving telemarketing calls at any time by following the instructions in Invex\u2019s Privacy Policy, available here.<\/p>\n

Appendix A-12 \u2013 Residents of Albania<\/h3>\n

This Appendix provides additional information for residents of Albania. The Albanian translation of the Global Privacy Policy is available here.<\/p>\n

Appendix B \u2013 Hilton Premium Club Program in Japan<\/h3>\n

If you are a member of the Hilton Premium Club Japan (HPCJ), including Hilton Dining Plus, the following information applies to the processing of your personal information in addition to the information disclosed elsewhere in this Privacy Policy.<\/p>\n

Over the past 12 months, we have collected the following categories of personal information:<\/h3>\n

HPCJ Member Number<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the members themselves<\/p>\n

We have collected this personal information for the following additional business or commercial purposes:<\/h3>\n

Process guest reservations<\/p>\n

Send guests notifications regarding their reservations<\/p>\n

Manage your membership and activity in the Hilton Premium Club Japan loyalty program<\/p>\n

Provide assistance and support to customers<\/p>\n

Verify identity<\/p>\n

Send marketing communications via email, direct mail, and social media<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Determine whether guests are eligible for special or promotional rates<\/p>\n

Process payments, including implementing strong customer authentication (SCA) where required by law<\/p>\n

Process transactions with partners<\/p>\n

Administering Contests and Lotteries<\/p>\n

Detect and Prevent Fraud<\/p>\n

We have shared this personal information with the following additional categories of third parties:<\/h3>\n

Payment Card Issuers and Payment Processors<\/p>\n

Hilton's Third-Party Partners<\/p>\n

Service providers that perform tasks on behalf of Hilton, which may include those who send marketing communications on our behalf<\/p>\n

Employers, in accordance with company agreements, employee consent, and as permitted by law<\/p>\n

Organizations that have arranged a special rate plan with Hilton and\/or organized an event and\/or reserved a block of rooms with Hilton<\/p>\n

Government agencies, in accordance with the legal requirements of certain countries<\/p>\n

Third-party advertisers, for optimization and personalization on their platforms<\/p>\n

Hilton Third-Party Operator<\/p>\n

Name<\/h3>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following additional business or commercial purposes:<\/h3>\n

Manage your membership and activity in the Hilton Premium Club Japan loyalty program<\/p>\n

Make phone calls to ask for information about new enrollments<\/p>\n

We have shared this personal information with the following additional categories of third parties:<\/h3>\n

We do not share your name with any third parties.<\/p>\n

Phone and Fax Numbers<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following additional business or commercial purposes:<\/h3>\n

Manage your membership and activity in the Hilton Premium Club Japan loyalty program<\/p>\n

Make phone calls to ask for information about new enrollments<\/p>\n

Process payments, including implementing strong customer authentication (SCA) where required by law<\/p>\n

We have shared this personal information with the following additional categories of third parties:<\/h3>\n

Payment Card Issuers and Payment Processors<\/p>\n

Email address<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following additional business or commercial purposes:<\/h3>\n

Manage your membership and activity in the Hilton Premium Club Japan loyalty program<\/p>\n

Hilton Premium Club Japan Account Authentication<\/p>\n

Process payments, including implementing strong customer authentication (SCA) where required by law<\/p>\n

We have shared this personal information with the following additional categories of third parties:<\/h3>\n

Payment Card Issuers and Payment Processors<\/p>\n

Home Address<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following additional business or commercial purposes:<\/h3>\n

Manage your membership and activity in the Hilton Premium Club Japan loyalty program<\/p>\n

We have shared this personal information with the following additional categories of third parties:<\/h3>\n

We do not share your home address with any third parties.<\/p>\n

Date of Birth<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following additional business or commercial purposes:<\/h3>\n

Manage your membership and activity in the Hilton Premium Club Japan loyalty program<\/p>\n

Provide assistance and support to customers<\/p>\n

Verify identity<\/p>\n

Send marketing communications via email, direct mail, and social media<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

Process payments, including implementing strong customer authentication (SCA) where required by law<\/p>\n

We have shared this personal information with the following additional categories of third parties:<\/h3>\n

Payment Card Issuers and Payment Processors<\/p>\n

Hilton's Third-Party Partners<\/p>\n

Sex<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the members themselves<\/p>\n

We have collected this personal information for the following additional business or commercial purposes:<\/h3>\n

Manage your membership and activity in the Hilton Premium Club Japan loyalty program<\/p>\n

Provide assistance and support to customers<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

We have shared this personal information with the following additional categories of third parties:<\/h3>\n

Hilton's Third-Party Partners<\/p>\n

Payment Card Information<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the consumers themselves<\/p>\n

We have collected this personal information for the following additional business or commercial purposes:<\/h3>\n

Manage your membership and activity in the Hilton Premium Club Japan loyalty program<\/p>\n

We have shared this personal information with the following additional categories of third parties:<\/h3>\n

We do not share payment card information with any third parties.<\/p>\n

Hilton Honors Number<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Straight from Hilton Honors members themselves<\/p>\n

We have collected this personal information for the following additional business or commercial purposes:<\/h3>\n

Manage your membership and activity in the Hilton Premium Club Japan loyalty program<\/p>\n

We have shared this personal information with the following additional categories of third parties:<\/h3>\n

We do not share Hilton Honors numbers with any third parties.<\/p>\n

Device Information (including the MAC address)<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from consumers based on their online browsing activity or when they scan QR codes at the property<\/p>\n

We have collected this personal information for the following additional business or commercial purposes:<\/h3>\n

Conduct an SCA as part of the payment process, where required by law<\/p>\n

We have shared this personal information with the following additional categories of third parties:<\/h3>\n

Payment card issuers and payment processors when conducting strong customer authentication (SCA)<\/p>\n

Company Information (including department and title)<\/p>\n

We obtained this personal information from the following sources:<\/h3>\n

Directly from the members themselves<\/p>\n

We have collected this personal information for the following additional business or commercial purposes:<\/h3>\n

Manage your membership and activity in the Hilton Premium Club Japan loyalty program<\/p>\n

Provide assistance and support to customers<\/p>\n

Conduct analyses to provide guests with personalized offers and content<\/p>\n

Conduct analyses to improve business operations<\/p>\n

We have shared this personal information with the following additional categories of third parties:<\/h3>\n

Hilton's Third-Party Partners<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

INFORMATIVA SULLA PRIVACY GLOBALE DI HILTON Avviso di revisione.\u00a0Il testo sostanziale \u00e8 quello originale Hilton. Le aree gialle contengono riferimenti specifici di Hilton e richiedono verifica e adattamento legale\/fattuale prima della pubblicazione su happyssimosorrento.it. Anche le descrizioni non evidenziate dei trattamenti devono essere confrontate con le attivit\u00e0 reali di Happyssimo. Non \u00e8 stata effettuata alcuna […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.happyssimosorrento.it\/en\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.happyssimosorrento.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.happyssimosorrento.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.happyssimosorrento.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.happyssimosorrento.it\/en\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":6,"href":"https:\/\/www.happyssimosorrento.it\/en\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":1074,"href":"https:\/\/www.happyssimosorrento.it\/en\/wp-json\/wp\/v2\/pages\/3\/revisions\/1074"}],"wp:attachment":[{"href":"https:\/\/www.happyssimosorrento.it\/en\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}